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Facebook Questions – the ultimate answer to life, the universe, and everything – or an online reputation disaster waiting to happen?

Thursday, July 29th, 2010

What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand?
In the last 24 hours Facebook has been rolling out it’s ‘Questions’ functionality – you will see it on the left hand side of your Home Page or at the top of your Profile or [...] Read More

Posted in Krishna De, facebook, social media | No Comments »

Three new Facebook resources for personal and professional guidance for the media, journalists and PR professionals

Tuesday, July 27th, 2010

Here are three new resources from Facebook that I think you will find of interest:
1. A new Page about Facebook Safety to provide you with updates and information to keep you and your family safe while using Facebook or surfing on the Internet. This compliments the Facebook Security Page.
2. A Facebook Page for PR professionals [...] Read More

Posted in Krishna De, Online PR, facebook, social media | No Comments »

Email, Facebook and Twitter Audiences Are Different

Friday, July 23rd, 2010

With multiple channels springing up across the digital dashboard, messages must be tailored to resonate with audiences on email and social sites. Research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
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Posted in Email Marketing, Twitter, facebook | No Comments »

5 best practice tips when building a community using Facebook Pages

Thursday, July 22nd, 2010

Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from across the globe.
I recently noticed a post from Jeremiah Owyang asking the readers of his blog for their input on Facebook marketing best practice.
Here is the feedback I shared:

1. Understand the online habits of [...] Read More

Posted in Krishna De, facebook | No Comments »

Facebook Ads Keyword Tool

Friday, July 16th, 2010

We have been using Facebook ads for a while now with some success. However, one of the main things that Facebook advertising and marketing has been lacking up until now has been a decent keyword research tool, along the lines of the Google Keyword Tool. Facebook’s online tools are outdated. There are no real keyword tools and the poor one that they do have is a bit on the clunky side.
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Posted in adgroups, adwords, adwords campaign, facebook | No Comments »

Oxegen 2010 harnesses the power of the oh-so-social-web

Thursday, July 8th, 2010

Oxegen 2010 harnesses the power of the oh-so-social-web
With Oxegen 2010 fever about to take over the Radical office we decided to take a look at what Europe’s favourite rock and roll weekend is doing to keep in contact with fans online. When is comes to social media and all things digital it appears Oxegen could [...] Read More

Posted in Radical, Twitter, facebook | No Comments »

Google vs. Facebook

Friday, July 2nd, 2010

A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, [...] Read More

Posted in Radical, facebook | No Comments »

BGP #001: Behind the scenes of Kildare Village and their integrated marketing plan

Tuesday, June 29th, 2010

I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.
Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, [...] Read More

Posted in Krishna De, Twitter, facebook | No Comments »

Bebo Nostalgia – Lessons and a Possible Future?

Friday, June 25th, 2010

AOL must have breathed a sigh of relief when the news of the sale of the social networking site bebo became official last week. The site which cost AOL $850 million two years ago is said to have been sold for a figure less than $10 million to Criterion Capital Partners, an investment firm. While [...] Read More

Posted in Radical, facebook | No Comments »

Irish economic nationalism to take on the world!

Friday, June 11th, 2010
In recent times I have been lucky enough to meet lots of new people in whole new areas for Connector.  I have found myself miles from my digital marketing homeland and over in what could be best described as an interesting but alien socio-political-economic landscape.  On my travels I have been connecting with an assortment [...] Read More

Posted in Conor Lynch, facebook | 1 Comment »

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