google analytics


New Google AdWords Report in Google Analytics

Friday, June 11th, 2010

Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics.
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AdWords Split Testing - New Tool from Google

Thursday, June 10th, 2010

Google has announced the AdWords Campaign Experiments, or ACE. This tool helps you to optimize your AdWords account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve the AdWords experience, Google is this new tool and inviting advertisers to participate in the beta programme. Read More

New Jobs in Google Dublin

Monday, May 24th, 2010

Google currently employs about 1,600 people at the Google offices in Dublin.  Now, according to reports in the newspapers over the weekend, the internet giant is creating a further 200 jobs in Dublin, with a new investment in a shared services that will bring its workforce in Ireland about 1,800 people.
The plan is one of [...] Read More

What is Google TV?

Friday, May 21st, 2010

Google has used its 2010 I/O conference to announce what it hopes will be the next big thing to hit the living room: Google TV.
According to a live blog from the event on I4U, the system will take the form of an Internet-connected set-top box - with future version possibly being integrated directly into TVs - [...] Read More

Free Google Analytics Training Course

Monday, April 26th, 2010

 
Grab Your Free Place on the Google Analytics Advanced Training 
Once again, the Digital Marketing Institute is offering a single place on the Google Analytics 2 Day Advanced Training course that we are running this week - Wednesday 28th & Thursday 29th April
To apply, simply tell us why YOU should get this place!
Tell us by sending [...] Read More

Web Marketing Course

Wednesday, April 14th, 2010

The latest Web Marketing Courses has been announced by the Digital Marketing Institute.  The next Diploma in Digital Marketing Boot Camp option starts on May 10th 2010 in Dublin while the next 12 Week Part time Diploma in Digital Marketing web marketing courses starts on Monday 17th May 2010.
These particular web marketing courses have been [...] Read More

Google’s China Site Redirected to Hong Kong

Tuesday, March 23rd, 2010

You may have been paying attention to the battle that is currently raging between Google and the Chinese government.
So, why would Google bother waging a war against one of the biuggest countres in the world?
In January, Google announced it is no longer willing to censor searches in China and might just pull out of the [...] Read More

The most successful websites are the ones that disappear!

Tuesday, March 9th, 2010

If Charles Dickens will allow me I’ll hijack and invert a quote of his. Companies who are successful online are successful in different ways, whereas companies who fail, all fail in the same way. Read More

We Are Hiring: Training Administrator

Monday, January 25th, 2010

Digital Marketing Institute is hiring. Read More

7 New Google Analytics Features

Thursday, December 3rd, 2009

Google Analytics has added seven new features that should be able to provide you with better and quicker insights, create deeper customisations, do more advanced analysis and track more mobile marketing!

1. Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns over daily, weekly and monthly periods. Significant [...] Read More

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