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DMI BLOG | Keywords
Keywords
Friday, March 26th, 2010
 It was startling last November to read that spending on online advertising in the UK had for the first time surpassed spending on TV advertising. This watershed was more incredible given how far behind Ireland is in terms of adoption of Digital Marketing. Spend is the ultimate litmus test of where an industry is in terms of its embrace of a particular channel. And while we await propper figures from the IAB I would like to gaze into my crystal ball and predict that spend on digital marketing in Ireland as a percentage of advertising budgets still won’t pass 10%. Why do I make this prediction? For digital marketing to spend in Ireland to come anywhere near UK levels we must overcome 3 hurdles…. Read More
Posted in Keywords, Online Marketing, Search Engine Optimisation, Twitter, adwords, digital marketing institute, facebook, google adwords, online marketing study, social networking training, social networks, video | No Comments »
Wednesday, December 16th, 2009
Google has launched a tool that allows users to “shorten” URL’s. (For readers not familiar with these types of applications, you might want to have a look at this description of URL shortening tools).
By far the largest player in this market is Bit.ly. And, of course, we have a local (Irish) player called Short.ie. Now [...] Read More
Tags: bit.ly, goo.gl, url shortening
Posted in Keywords, Main Category, Online Marketing, online marketing study | No Comments »
Friday, November 20th, 2009
As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available. These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently [...] Read More
Tags: Online Marketing, SEO
Posted in Keywords, Online Marketing, Technology, finding broken web site links, google analytics, online marketing study | No Comments »
Thursday, August 27th, 2009
As you know, this week we are running the latest Boot Camp. This is the compressed version of our 12-Week Online Marketing Diploma. Well, such is the feedback and demand for this format of the course that we have announced that we are running the same course again during the week starting Monday October 12th 2009. Read More
Tags: facebook, FAQ, online marketing diploma, online marketing training
Posted in Keywords, Online Marketing, Search Engine, Search Engine Optimisation, social networks | No Comments »
Monday, August 24th, 2009
I was trying to place an advert on LinkedIn to advertise the online marketing course in Dublin. However, when I looked into advertising on LinkedIn I found that it is not possible to place and advert with them that display in Ireland only. I contacted LinkedIn directly and asked them what their plans were for [...] Read More
Tags: adverts, linked in, linkedin, linkedin adverts
Posted in Keywords, Technology, social networks | No Comments »
Wednesday, June 24th, 2009
You can now import your Goals from Analytics directly into your Google AdWords account.
If you use Google Analytics to trackl your web site stats, you can now track the return on investment (ROI) generated by your AdWords campaigns directly inside the AdWords USer Interface - even if you have not yet implemented Conversion Tracking.
By importing Google [...] Read More
Tags: adwords, analytics, conversion tracking, goal setting, google, google analytics, google keyword tool
Posted in Keywords, Online Marketing, SEO, Search Engine Optimisation, adwords, google analytics | 1 Comment »
Monday, June 15th, 2009
Every year, Google hosts a major conference for Developers of products around the Google product suite. This is called Google I/O. This year, the even took place over 27th-28th May in San Francisco. You can get all of this years I/O sessions from here.
One of the session that really caught my eye was the one [...] Read More
Tags: Add new tag, digital course, email, google wave, Online Marketing
Posted in Email Marketing, Keywords, Online Marketing, Search Engine Optimisation | No Comments »
Friday, June 5th, 2009
Getting your keywords right is an absolute must for a PPC campaign. The more relevant your keywords are, the more likely they are to get potential customers to click when searching for your products and services. Here are a few pointers to consider when researching and selecting keywords. Good research will have an impact on [...] Read More
Tags: google, Keywords, microsoft, wordtracker
Posted in Keywords, Main Category, Online Marketing, SEO, adwords, wordtracker | No Comments »
Monday, May 25th, 2009
We have recently added Belfast to the list of venues for the diploma in online marketing. These training courses are being run in partnership with Tibus and Ion Online Marketing.
The Belfast Diploma in Digital Marketing Course starts on June 9th. Click for details and application form.
At the same time, we have added Gareth Dunlop and [...] Read More
Tags: belfast, course, online marketing trainign, SEO
Posted in Email Marketing, FAQ, Keywords, Main Category, Online Marketing, Search Engine Optimisation | No Comments »
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