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Online habits and motivations of consumers online, the importance of ratings and reviews

Friday, July 30th, 2010

NOTE: I am giving away access to a years service from LouderVoice, the online customer ratings service to celebrate their third birthday– scroll down to the bottom of the article if you want to discover how to be in with a chance to win it!
Do you know what influences your customers to buy online?
A recent [...] Read More

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Facebook Questions – the ultimate answer to life, the universe, and everything – or an online reputation disaster waiting to happen?

Thursday, July 29th, 2010

What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand?
In the last 24 hours Facebook has been rolling out it’s ‘Questions’ functionality – you will see it on the left hand side of your Home Page or at the top of your Profile or [...] Read More

Posted in Krishna De, facebook, social media | No Comments »

Women on the web: 6 insights from the comScore report on how women are shaping the Internet

Wednesday, July 28th, 2010

Do women and men interact differently online is a question I often get asked. Well here is some research that will help us all when considering how best to connect to our community online.
comScore, Inc. has today released a global report how women interact with the web called, “Women on the Web: How Women are [...] Read More

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Three new Facebook resources for personal and professional guidance for the media, journalists and PR professionals

Tuesday, July 27th, 2010

Here are three new resources from Facebook that I think you will find of interest:
1. A new Page about Facebook Safety to provide you with updates and information to keep you and your family safe while using Facebook or surfing on the Internet. This compliments the Facebook Security Page.
2. A Facebook Page for PR professionals [...] Read More

Posted in Krishna De, Online PR, facebook, social media | No Comments »

5 best practice tips when building a community using Facebook Pages

Thursday, July 22nd, 2010

Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from across the globe.
I recently noticed a post from Jeremiah Owyang asking the readers of his blog for their input on Facebook marketing best practice.
Here is the feedback I shared:

1. Understand the online habits of [...] Read More

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7 Essential Tips for Generating and Retaining More Business Using LinkedIn

Tuesday, July 20th, 2010

If you missed my recent webinar about LinkedIn you can access the 52 minute recording online now – it’s available in a webinar format and if you prefer you can download the MP3 of the seminar.
Here are some of the areas I covered:

How LinkedIn can assist you if you want to be make sure that [...] Read More

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BGP #001: Behind the scenes of Kildare Village and their integrated marketing plan

Tuesday, June 29th, 2010

I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.
Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, [...] Read More

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Networking Like A Pro – a podcast with tips from networking expert Dr Ivan Misner of BNI

Thursday, June 24th, 2010

Are you looking for tips to network more effectively? Then I would certainly recommend checking out the new book by networking expert Dr Ivan Misner.
I had the opportunity to meet Ivan recently at the BNI Ireland conference and we managed to record a short podcast. In the interview we talk about how we originally connected [...] Read More

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A guide to Facebook Pages for colleges and universities – including best practice case studies

Thursday, June 10th, 2010
I have recently been working with some colleges and universities to develop their plan for using Facebook as part of their outreach and communications. As a result I have been exploring best practice examples of education establishments using Facebook Pages and thought you might like to see what I uncovered. If you think I have missed examples [...] Read More

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A memorable Summer evening with Rachel Allen, Marks and Spencers Ireland and 8 year old podcaster

Wednesday, June 9th, 2010
What’s stopping you from recording and publishing your first podcast or online video? Is it the technical aspects? Are you nervous about interviewing someone? I know when I first started podcasting over 5 years ago I was very nervous about what I would sound like and whether anyone would even be interested in what I had [...] Read More

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