Mobile Marketing


iPad challenges Digital Media | Online Marketing Training Course Includes Mobile Marketing

Monday, April 26th, 2010

Following on from our initial Review of the iPad and its impact on Digital Marketing, a new report looks at how the iPad will cause the entertainment, publishing and information industries to undergo a radical paradigm shift in their methods of delivering entertainment and information to consumers. A new report from Rider Research maintains that Apple has created a leisure media device that consumers can use throughout the home: for reading books, playing movies and music or as an instruction manual for home repairs or cooking. Read More

John Herlihy speaks at UCD Digital Landscapes

Wednesday, April 7th, 2010
It is great to see UCD taking the initiative and arranging these digital events to promote the need to invest in new media. As a very recent alumnus, I was delighted to attend the O’Reilly Hall to hear the likes of John Herlihy, Eamon Fallon, Colm Long and Martin Murphy. Professor Damien McLoughlin chaired the event [...] Read More

The Time to Invest in Mobile Marketing?

Friday, February 26th, 2010
“This is the year of the mobile” How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt. There are more mobiles in Ireland then people, yet there seems [...] Read More

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