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DMI BLOG | online marketing study
online marketing study
Monday, April 26th, 2010
Following on from our initial Review of the iPad and its impact on Digital Marketing, a new report looks at how the iPad will cause the entertainment, publishing and information industries to undergo a radical paradigm shift in their methods of delivering entertainment and information to consumers. A new report from Rider Research maintains that Apple has created a leisure media device that consumers can use throughout the home: for reading books, playing movies and music or as an instruction manual for home repairs or cooking. Read More
Tags: digital marketing course, Mobile Marketing, Online Marketing, online marketing course, online marketing training
Posted in Mobile Marketing, Online Marketing, digital marketing institute, online marketing study | No Comments »
Wednesday, April 14th, 2010
The latest Web Marketing Courses has been announced by the Digital Marketing Institute. The next Diploma in Digital Marketing Boot Camp option starts on May 10th 2010 in Dublin while the next 12 Week Part time Diploma in Digital Marketing web marketing courses starts on Monday 17th May 2010.
These particular web marketing courses have been [...] Read More
Posted in Email Marketing, Main Category, Online Marketing, digital marketing institute, google adwords, google analytics, online marketing study | No Comments »
Friday, March 26th, 2010
 It was startling last November to read that spending on online advertising in the UK had for the first time surpassed spending on TV advertising. This watershed was more incredible given how far behind Ireland is in terms of adoption of Digital Marketing. Spend is the ultimate litmus test of where an industry is in terms of its embrace of a particular channel. And while we await propper figures from the IAB I would like to gaze into my crystal ball and predict that spend on digital marketing in Ireland as a percentage of advertising budgets still won’t pass 10%. Why do I make this prediction? For digital marketing to spend in Ireland to come anywhere near UK levels we must overcome 3 hurdles…. Read More
Posted in Keywords, Online Marketing, Search Engine Optimisation, Twitter, adwords, digital marketing institute, facebook, google adwords, online marketing study, social networking training, social networks, video | No Comments »
Friday, March 5th, 2010
Digital Marketing Institute has announced a range of new online marketing courses, including a range of advanced digital marketing courses.
The Diploma in Digital & Online Marketing 12 Week course starts in Dublin on 24th March
Diploma in Digital Marketing 1 Week Boot Camp option starts in Dublin 12th April
Diploma in Digital Online Marketing - CORK - [...] Read More
Posted in Online Marketing, Search Engine, Search Engine Optimisation, digital marketing institute, online marketing study, social networking training | 1 Comment »
Wednesday, December 16th, 2009
Google has launched a tool that allows users to “shorten” URL’s. (For readers not familiar with these types of applications, you might want to have a look at this description of URL shortening tools).
By far the largest player in this market is Bit.ly. And, of course, we have a local (Irish) player called Short.ie. Now [...] Read More
Tags: bit.ly, goo.gl, url shortening
Posted in Keywords, Main Category, Online Marketing, online marketing study | No Comments »
Friday, November 20th, 2009
As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available. These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently [...] Read More
Tags: Online Marketing, SEO
Posted in Keywords, Online Marketing, Technology, finding broken web site links, google analytics, online marketing study | No Comments »
Wednesday, November 18th, 2009
The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October. Yahoo continues its decrease! Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft's Bing managed to post a 9.9% [...] Read More
Tags: Bing, google, search marketing, Yahoo
Posted in Bing, Online Marketing, SEO, Search Engine Optimisation, Technology, online marketing study | No Comments »
Tuesday, November 10th, 2009
Digital Marketing Institute has just announced that we will be starting the next Diploma in Online & Digital Marketing in Belfast on 25th November 2009. The details for the course are as follows:
Start Date: Wednesday 25th November 2009
Time: each Wedneday for 12 Weeks at 9.30 - 9.30
Venue: Radisson BLU Hotel, The Gasworks, Belfast
Cost: £1,495
Booking: Visit [...] Read More
Tags: belfast, blu hotel, course, digital marketing, gasworks belfast, online marketing course
Posted in Main Category, Online Marketing, Search Engine Optimisation, digital marketing institute, google adwords, google analytics, online marketing study, social networking training, social networks | No Comments »
Thursday, November 5th, 2009
We have been asked who our online marketing training diploma course is aimed at! Well,, the majority of the attendees are marketing people and business oowners.
The marketing people come on this specific online marketing training course specifically to upskill themselves to the online marketing world. Many of these folks are already working in the digital sector and [...] Read More
Tags: Online Marketing, online marketing course, online marketing training
Posted in Online Marketing, Search Engine Optimisation, adwords, digital marketing institute, online marketing study | No Comments »
Monday, September 28th, 2009
WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction. Read More
Posted in Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, online marketing study, social networks, webmasters, wordtracker | No Comments »
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