Online Marketing


Digital Jobs and Digital Internships

Monday, July 19th, 2010

Since announcing our new postgraduate diploma in digital marketing we have been contacted by several companies looking for recent graduates of our Digital Marketing Course or people who are about to start the postgrad and require internships and sponsorship. Also full time digital marketing jobs are available. Read More

Online Crimes of Passion

Wednesday, July 14th, 2010
Since the dawn of time, how delighted you say you are to announce something, how passionate you say you are about a certain subject matter, or your report on your mood generally has been of no interest whatsoever to your potential customer. Web copywriters of the world, this remains the case, and if it ever changes [...] Read More

Bridging the gap between Irish business and advances in digital marketing

Thursday, June 10th, 2010
Irish companies feel like they are falling increasingly behind the times in terms of advances in digital marketing. While the digital community prepares itself for advances in areas such as location based marketing, the SME community is still unsure as to whether Internet marketing actually works. We need to further establish both positions and how [...] Read More

Search Engine Optimisation to become Online Reputation Optimisation

Wednesday, June 9th, 2010
Let’s start with the good news.  For those of you running excellent businesses, the relationship between how you run your business and the impact of your marketing has never been closer. Significant shifts in society, accelerated by the internet, have meant that customers are getting better and better at not listening to polished marketing promises, so [...] Read More

Top Three Tips for Better Google AdWords Adverts

Wednesday, June 9th, 2010

The Text on your Advert Matters!
Without relevant, compelling ads, you could be missing out on valuable sales. But you don’t need to be a professional copywriter to succeed with AdWords.
Great ad text starts with these three tips. Read More

Connector Review: Movie Maker, iMovie and Camtasia Studio

Monday, May 31st, 2010
Video is taking over the Internet. After Google, You Tube is the second largest search engine in the world ahead of Bing and Yahoo. Last year they hit 6.6 billion streams and currently have over 73% of the online market. With this in mind, anyone who wants to seriously market themselves online needs to be [...] Read More

Setting Realistic Online Goals

Friday, May 28th, 2010
Charlie sells business supplies.  The web offers him the ability to sell to clients outside his normal geography of 50 miles around his distribution centre. His wholesale supplier can deliver directly to all of his new clients anywhere in the UK and Ireland with no real effort or cost.  It’s perfect! When Charlie got his web [...] Read More

The Connector 10C’s Model for online marketing strategies

Wednesday, May 26th, 2010
The Connector 10C’s is a strategy model to devise, implement and evaluate any digital and social media marketing plan. Aimed at businesses and organisations of all sizes and industry sectors, it can help executives and entrepreneurs to combine their website, social media and email marketing to attract and retain more customers and to gain the [...] Read More

Website translation grant aid being offered by Dun Laoghaire Rathdown County Council

Tuesday, May 25th, 2010
I have talked about making sure that your website is ready to do business internationally in previous articles including the translation of your website. If you are based in the Dun Laoghaire Rathdown area you might want to explore the ‘Website Translation Grants’ which are available. In this particular case it is not about you expanding [...] Read More

Internet Marketing Course | Internet Marketing Training | Dublin

Monday, May 24th, 2010

The next Internet Marketing training course that we are running in Dublin starts on 28th June 2010.  This is the Boot Camp option of the Diploma in Digital & Online Marketing.  
This internet marketing course takes place in the Radisson Blu Hotel in Dublin 8.  
For full information, please visit the Digital Marketing Institute home [...] Read More

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