DMI BLOG | Online PR

Online PR


The Online Marketing Strategy Funnel

Wednesday, August 4th, 2010

Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy.  Whether you are after customers, votes or donations, the process is the same.
Driving traffic to [...] Read More

Posted in Advertising, Email Marketing, Online Marketing, Online PR, Permission Marketing, Websites, social media | No Comments »

Three new Facebook resources for personal and professional guidance for the media, journalists and PR professionals

Tuesday, July 27th, 2010

Here are three new resources from Facebook that I think you will find of interest:
1. A new Page about Facebook Safety to provide you with updates and information to keep you and your family safe while using Facebook or surfing on the Internet. This compliments the Facebook Security Page.
2. A Facebook Page for PR professionals [...] Read More

Posted in Krishna De, Online PR, facebook, social media | No Comments »

Search Engine Optimisation to become Online Reputation Optimisation

Wednesday, June 9th, 2010
Let’s start with the good news.  For those of you running excellent businesses, the relationship between how you run your business and the impact of your marketing has never been closer. Significant shifts in society, accelerated by the internet, have meant that customers are getting better and better at not listening to polished marketing promises, so [...] Read More

Posted in Online Marketing, Online PR, Permission Marketing, SEO, social media | No Comments »

Is this Northern Ireland’s biggest social media epidemic?

Thursday, May 13th, 2010
What a difference a day makes? In just a few short hours the Derry/Londonderry City of Culture Bid 2013 has exploded across social media. The good people of this country have embraced the cause and I do believe we are witnessing the first truly organic, citizen-driven, social media campaign in Northern Ireland. The message that the Maiden [...] Read More

Posted in Online Marketing, Online PR, Websites, social media | No Comments »

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