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The Online Marketing Strategy Funnel

Wednesday, August 4th, 2010

Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy.  Whether you are after customers, votes or donations, the process is the same.
Driving traffic to [...] Read More

Posted in Advertising, Email Marketing, Online Marketing, Online PR, Permission Marketing, Websites, social media | No Comments »

Search Engine Optimisation to become Online Reputation Optimisation

Wednesday, June 9th, 2010
Let’s start with the good news.  For those of you running excellent businesses, the relationship between how you run your business and the impact of your marketing has never been closer. Significant shifts in society, accelerated by the internet, have meant that customers are getting better and better at not listening to polished marketing promises, so [...] Read More

Posted in Online Marketing, Online PR, Permission Marketing, SEO, social media | No Comments »

Offline marketing isn’t dead … but silo marketing is

Monday, May 10th, 2010
We’re all getting a bit tired now with claims that offline advertising is dead, and it’s time to put to bed the rumours of its death as nothing more than great exaggerations.  But why are so many happy to herald its demise? It’s clear to everyone involved in the world of communications that we are experiencing [...] Read More

Posted in Advertising, Marketing, Online Marketing, Permission Marketing | No Comments »

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