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DMI BLOG | Search Engine Optimisation
Search Engine Optimisation
Wednesday, June 23rd, 2010
Investing in SEO training and internet marketing is no longer an option - it’s a necessity. Search engine optimisation or SEO is the first step taken by many businesses to make sure their website is visible on Google and the other search engines. Once you’ve decided to undertake SEO as part of your marketing activities, you have to consider how you will implement this within your organisation. Your first decision then will be whether to outsource your SEO to an external agency or to invest in SEO training. Read More
Tags: google, Search Engine Optimisation, seo courses, seo training, training
Posted in SEO, Search Engine Optimisation, digital marketing institute, social networking training | No Comments »
Monday, May 31st, 2010
Google AdWords Dynamic Keyword Insertion is an advanced feature that can help make your adverts more relevant to a diverse audience. To use keyword insertion, you place a short piece of code into your ad text. Each time the ad shows, AdWords will automatically replace the code with the keyword that triggered the ad. Find [...] Read More
Tags: adwords, google adwords
Posted in Google Chrome, Search Engine Optimisation, adgroups, adwords, google adwords | 1 Comment »
Thursday, May 27th, 2010
Google has been adding a number of advert extensions in Google AdWords to help make ads more useful and relevant to people searching for information. Advert extensions expand the standard text advert with one or more lines of additional information, such as and address and phone number (location extensions and phone extensions), more page links [...] Read More
Tags: adwords campaign, google adwords
Posted in Search Engine Optimisation, adgroups, adwords, adwords campaign, google adwords | 1 Comment »
Friday, March 26th, 2010
 It was startling last November to read that spending on online advertising in the UK had for the first time surpassed spending on TV advertising. This watershed was more incredible given how far behind Ireland is in terms of adoption of Digital Marketing. Spend is the ultimate litmus test of where an industry is in terms of its embrace of a particular channel. And while we await propper figures from the IAB I would like to gaze into my crystal ball and predict that spend on digital marketing in Ireland as a percentage of advertising budgets still won’t pass 10%. Why do I make this prediction? For digital marketing to spend in Ireland to come anywhere near UK levels we must overcome 3 hurdles…. Read More
Posted in Keywords, Online Marketing, Search Engine Optimisation, Twitter, adwords, digital marketing institute, facebook, google adwords, online marketing study, social networking training, social networks, video | No Comments »
Wednesday, March 10th, 2010
Without a well-focused list of prospects and clients, your email marketing goes unseen. This article is all about how to go about building and maintaining your contact list so you can reach the people your business covets the most: loyal customers and members.
1. Ask in person
When your customers or members come into your place of [...] Read More
Posted in Email Marketing, Online Marketing, Search Engine Optimisation, digital marketing institute | No Comments »
Tuesday, March 9th, 2010
If Charles Dickens will allow me I’ll hijack and invert a quote of his. Companies who are successful online are successful in different ways, whereas companies who fail, all fail in the same way. Read More
Tags: digital marketing course, online marketing training, Search Engine Optimisation
Posted in Online Marketing, Search Engine Optimisation, digital marketing institute, finding broken web site links, google adwords, google analytics, social networking training, social networks, webmasters | 1 Comment »
Friday, March 5th, 2010
Digital Marketing Institute has announced a range of new online marketing courses, including a range of advanced digital marketing courses.
The Diploma in Digital & Online Marketing 12 Week course starts in Dublin on 24th March
Diploma in Digital Marketing 1 Week Boot Camp option starts in Dublin 12th April
Diploma in Digital Online Marketing - CORK - [...] Read More
Posted in Online Marketing, Search Engine, Search Engine Optimisation, digital marketing institute, online marketing study, social networking training | 1 Comment »
Monday, January 25th, 2010
Google’s founders Larry Page and Sergey Brin plan to sell five million Google shares each over the next five years, in a trading plan disclosed Friday in a regulatory filing.
The sales, if completed, would provide each of the founders $2.75 billion based on Friday’s closing price of $550.01.
Now, here’e the interesting thing … if you [...] Read More
Posted in Google Chrome, Online Marketing, Search Engine, Search Engine Optimisation, google adwords | No Comments »
Monday, January 25th, 2010
Digital Marketing Institute is hiring. Read More
Posted in Email Marketing, Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, adwords, facebook, google analytics, social networks | No Comments »
Monday, December 7th, 2009
Early in December 3rd last Microsoft Bing went wallop!
The search engine (which claims to have up to 15% market share, depending on who you listen to, although we have yet to meet ANYONE in Ireland who uses the product - except for the nice people who work in Microsoft and therefore appear to have no [...] Read More
Tags: Add new tag, Bing, microsoft, microsoft bing, search
Posted in Bing, Main Category, Search Engine, Search Engine Optimisation | No Comments »
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