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DMI BLOG | social media
social media
Thursday, September 2nd, 2010
This was the question posed by Deanna Lee of The New York Public Library (NYPL) at Blogtalk 2010 last week. The NYPL has recently been acclaimed for its effective use of social media. As the Vice-President for Communications and Marketing Deanna Lee came to Blogtalk 2010 to show how a traditional institution such as a [...] Read More
Posted in Radical, social media | No Comments »
Friday, August 27th, 2010
I recently audited a new client’s digital marketing strategy and implementation.
They were frustrated with the results of their efforts so far and wanted some advice and guidance on how to get better return for their investment. Their budget was significant but the return was negligible. Having reviewed their digital activities, I was [...] Read More
Posted in Advertising, Online Marketing, Search Engine Optimisation, adwords campaign, digital marketing institute, facebook, social media, youtube | 2 Comments »
Friday, August 20th, 2010
Many ‘inspirational’ videos on the web compare the virtues of traditional advertising with social media marketing and plot the cost of traditional advertising as being ferociously expensive compared to its new fashionable digital cousin. I protest!
In the above video the newly appointed web wine guru Gary Vaynerchuk is quoted as having spent $15,000 on direct [...] Read More
Posted in Online Marketing, social media | No Comments »
Monday, August 9th, 2010
 Hi All, here’s our weekly selection of great articles, tips etc that we have come across this week.
1. Using News releases to boost your seo. A great article from Hubspot.
2. Creative professionals can now display their portfolios on Linkedin. Update from LinkedIn blog. Handy features for people like web designers who can now show their [...] Read More
Posted in social media | No Comments »
Friday, August 6th, 2010
With 721 days to go to the 2012 Olympics, did you know that Cadbury is the “official treat” of the 2012 London Olympics and Paralympics through it’s sponsorship?
Well they have just launched a two-year campaign, Spots v. Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to [...] Read More
Posted in Krishna De, Twitter, facebook, social media, youtube | No Comments »
Wednesday, August 4th, 2010
Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy. Whether you are after customers, votes or donations, the process is the same.
Driving traffic to [...] Read More
Posted in Advertising, Email Marketing, Online Marketing, Online PR, Permission Marketing, Websites, social media | No Comments »
Thursday, July 29th, 2010
When I plan events, it’s always more fun if it is planned for a good cause. There is something to be said for doing an event with the purpose to help another. With this intern event, Barnardos was our charity partner. Barnardos mission is to challenge and support families, communities, society and government to [...] Read More
Posted in Conor Lynch, Main Category, social media | No Comments »
Thursday, July 29th, 2010
What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand?
In the last 24 hours Facebook has been rolling out it’s ‘Questions’ functionality – you will see it on the left hand side of your Home Page or at the top of your Profile or [...] Read More
Posted in Krishna De, facebook, social media | No Comments »
Wednesday, July 28th, 2010
Do women and men interact differently online is a question I often get asked. Well here is some research that will help us all when considering how best to connect to our community online.
comScore, Inc. has today released a global report how women interact with the web called, “Women on the Web: How Women are [...] Read More
Posted in Krishna De, social media | No Comments »
Tuesday, July 27th, 2010
Here are three new resources from Facebook that I think you will find of interest:
1. A new Page about Facebook Safety to provide you with updates and information to keep you and your family safe while using Facebook or surfing on the Internet. This compliments the Facebook Security Page.
2. A Facebook Page for PR professionals [...] Read More
Posted in Krishna De, Online PR, facebook, social media | No Comments »
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