Twitter


Email, Facebook and Twitter Audiences Are Different

Friday, July 23rd, 2010

With multiple channels springing up across the digital dashboard, messages must be tailored to resonate with audiences on email and social sites. Research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
Read More

Oxegen 2010 harnesses the power of the oh-so-social-web

Thursday, July 8th, 2010

Oxegen 2010 harnesses the power of the oh-so-social-web
With Oxegen 2010 fever about to take over the Radical office we decided to take a look at what Europe’s favourite rock and roll weekend is doing to keep in contact with fans online. When is comes to social media and all things digital it appears Oxegen could [...] Read More

BGP #001: Behind the scenes of Kildare Village and their integrated marketing plan

Tuesday, June 29th, 2010

I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.
Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, [...] Read More

Hootsuite and Tweetdeck a review

Wednesday, June 9th, 2010
In order to review and compare effectively it is important to understand what both Hootsuite and Tweetdeck do. Hootsuite helps organizations use the social web to launch marketing campaigns, identify and grow audiences and distribute targeted messages across multiple channels, Hootsuite is aimed at small to medium businesses. Tweetdeck is a personal browser for staying in touch [...] Read More

Twitter to Update Services

Thursday, June 3rd, 2010

Twitter is making some changes to allow users to see who else is following everyone else and also the ability to add metadata. Twitter claims that these updates will add richness to the Twitter experience and could “fundamentally change how people use the service”. However, they should also allow the company increased leverage to compete with other social media marketing sites like Facebook and even LinkedIn. Read More

Social Networking For Consultants And Coaches, IMCA Workshop 10 June 2010, Dublin

Monday, May 31st, 2010
Last year I was delighted to have the opportunity to deliver a workshop for the Institute of Management Consultants and Advisors (IMCA) in Ireland and next week we have a follow up event exploring three popular social networks for business:  Facebook, Twitter and LinkedIn. In this interactive workshop, participants will learn how professional services practices, consultants [...] Read More

Facebook Updates Privacy

Thursday, May 27th, 2010

Facebook has rolled out changes that will make it easier for Facebook users to understand and control their own privacy settings. 
With immediate impact, Facebook is doing the following:

Providing an easy-to-use "master" control that enables users to set who can see the content they share through Facebook.  This enables users to choose, with just one click, [...] Read More

Connector’s 1st Social Media Survey Results

Wednesday, May 26th, 2010
As you know, last week we were running an online survey to find out about social media use. Some of the results have been really surprising, for example 77% of those polled says they use social media to find out about events and organise their social life, and 67% access social media from their mobile. 66% [...] Read More

The YouTube Phenomenon

Wednesday, May 19th, 2010
Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two [...] Read More

Number of Followers actually doesn’t matter on Twitter! So what does? (Social Media Training Course)

Tuesday, May 11th, 2010

Does your number of followers actually matter? A new piece of research by the Max Planck Institute found that Twitter follower counts are a poor indicator of influence. The research found two quite different forms of engagement on Twitter. First, retweet influence — when a user’s content is likely to be passed along — and [...] Read More

NEWSLETTER