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The Online Marketing Strategy Funnel

Wednesday, August 4th, 2010

Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy.  Whether you are after customers, votes or donations, the process is the same.
Driving traffic to [...] Read More

Posted in Advertising, Email Marketing, Online Marketing, Online PR, Permission Marketing, Websites, social media | No Comments »

Online Crimes of Passion

Wednesday, July 14th, 2010
Since the dawn of time, how delighted you say you are to announce something, how passionate you say you are about a certain subject matter, or your report on your mood generally has been of no interest whatsoever to your potential customer. Web copywriters of the world, this remains the case, and if it ever changes [...] Read More

Posted in Marketing, Online Marketing, Websites | No Comments »

Is this Northern Ireland’s biggest social media epidemic?

Thursday, May 13th, 2010
What a difference a day makes? In just a few short hours the Derry/Londonderry City of Culture Bid 2013 has exploded across social media. The good people of this country have embraced the cause and I do believe we are witnessing the first truly organic, citizen-driven, social media campaign in Northern Ireland. The message that the Maiden [...] Read More

Posted in Online Marketing, Online PR, Websites, social media | No Comments »

The unaffordable cost of irrelevancy

Monday, April 12th, 2010
Burglar in Stripy Suit Burglar in Stripy Suit Read More

Posted in Online Marketing, Websites | No Comments »

The Difference Between Getting Attention and Paying Attention

Thursday, March 4th, 2010
“Sign Up To Our YouTube Channel” or “Join Us On Flickr” are often signposts on the homepage of our websites.  They are pointers telling customers that there is better content on someone else’s site – just not here.   In many cases these signposts should say “Go Here For Uncoordinated Video and Image Content”. When we arrive [...] Read More

Posted in Online Marketing, Websites, social media | No Comments »

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