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DMI BLOG | youtube
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Friday, August 27th, 2010
I recently audited a new client’s digital marketing strategy and implementation.
They were frustrated with the results of their efforts so far and wanted some advice and guidance on how to get better return for their investment. Their budget was significant but the return was negligible. Having reviewed their digital activities, I was [...] Read More
Posted in Advertising, Online Marketing, Search Engine Optimisation, adwords campaign, digital marketing institute, facebook, social media, youtube | 2 Comments »
Friday, August 6th, 2010
With 721 days to go to the 2012 Olympics, did you know that Cadbury is the “official treat” of the 2012 London Olympics and Paralympics through it’s sponsorship?
Well they have just launched a two-year campaign, Spots v. Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to [...] Read More
Posted in Krishna De, Twitter, facebook, social media, youtube | No Comments »
Tuesday, June 8th, 2010
YouTube is currently the #2 search engine behind Google. Many advertisers ignore the opportunity to advertise on YouTube due to the complex process required. This results in less competition for ad space on YouTube and therefore possibly higher rewards for your effort. Read More
Tags: google adwords youtube, youtube ads, youtube video
Posted in Main Category, adgroups, adwords, youtube | 1 Comment »
Wednesday, May 26th, 2010
As you know, last week we were running an online survey to find out about social media use. Some of the results have been really surprising, for example 77% of those polled says they use social media to find out about events and organise their social life, and 67% access social media from their mobile.
66% [...] Read More Posted in Conor Lynch, Twitter, facebook, youtube | No Comments »
Tuesday, May 25th, 2010
Retailers are responding to the growing consumer appetite for online videos by adding them to their Websites both to differentiate themselves from competitors and to keep up with what consumers expect from their online shopping experience.
“Consumers rank other purchase decision-making tools, such as customer reviews, ahead of videos in importance,” said Jeffrey Grau, eMarketer senior [...] Read More
Tags: video optimisation, video training
Posted in video, youtube | No Comments »
Wednesday, May 19th, 2010
Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two [...] Read More Posted in Radical, Twitter, social media, youtube | No Comments »
Saturday, April 17th, 2010
Here’s a great way to create a video from Google search results – and it’s free. My colleague Bernadette Martin shared this resource with me today – it’s called Google Search Stories Video Creator.
It is really simple to you – you can choose up to 7 short sentances and against each of these search queries [...] Read More Posted in Krishna De, Online Marketing, youtube | No Comments »
Thursday, April 15th, 2010
SPECIAL ANNOUNCEMENT – WIN A FREE TICKET TO THIS EVENT AND HAVE THE OPPORTUNITY TO PROMOTE YOUR BUSINESS – READ ON FOR INFORMATION
I’ve been using online video and podcasts in my business for the last 5 years and I’ve found that they not only assist me in lead generation but also have resulted in bottom [...] Read More Posted in Krishna De, Main Category, youtube | 2 Comments »
Tuesday, March 16th, 2010
It looks like Google is about to pull out of China and will shut down it’s Chinese-language search engine in the aftermath of spying and hacking allegations that emerged in recent months.
Baidu (rival to Google in China) shares have jumped as a result.
China has denied any role in the attacks on the computers of 20 [...] Read More
Posted in Google Chrome, digital marketing institute, google adwords, youtube | No Comments »
Thursday, March 11th, 2010
Forrester Research’s latest findings are explained in the follow post on Tech Crunch where Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Video SEO tops Google Search
Read More
Tags: Online Marketing, SEO, video optimisation
Posted in SEO, video, youtube | No Comments »
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