Facebook, LinkedIn & Twitter for Business
This 2 Day Social Media Marketing training course provides you with practical tools and strategies required to successfully leverage social networks and capitalise on their growth and reach.
Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)
Next Course: 27th & 28th July
Time: 09.30 - 17.00 each day
Cost: €897.00
Booking: Click to Book
Click here for a full list of our courses
Overview
Online networks are fast taking over from interactions, making social media expertise a certain necessity to succeed in today’s competative marketplace.
As social media continues to explode (included in the list of social media sites is Facebook, Twitter, LinkedIn, IGO People, Flickr, Bebo, YouTube, etc), conversations with – and about – your business are taking place right now around the internet. You can decide to either engage with this conversation or ignore it. Smart busineses engage!
This unprecedented immediacy and reach are changing the very nature of business relationships, creating virtually limitless opportunities for selling, prospecting, feedback, promotion and building your brand.
This Advanced Social Media Marketing course provides you with practical tools and strategies required to successfully leverage social networks and capitalise on their growth and reach. It also offers expert guidance on how to measure these interactive marketing efforts and respond to negative commentary.
Led by leading social media and online marketing practitioners, this 2 Day advanced course uses a mix of lecture, case studies, participative workshop and discussion to bring you a comprehensive understanding of social media.
Your Lecturer
Conor Lynch is the founder of Connector, an Irish social media business specialising in creating connections online and offline through events, training and consulting. He is an honours marketing graduate and has worked in digital and social media marketing for 12 years. He is the current Chair of the Irish Internet Association’s ‘Social Media Working Group’, which has the objective of promoting social media best practice in Ireland.
Who Should Attend?
This course is ideally suited to marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand’s reputation and performance in the market. Students should have some familiarity with major social media sites and applications.
What You’ll Learn
Introduction to Social Media
- Introduction to advanced social media techniques
- Key ways that brand informs social media
- Best practices in PR, customer service, monetization and executive strategy prior to social media
- Essential social media tools and services
Listening and Monitoring
- Expert advice on monitoring your brand and reputation
- Listening for a crisis before it happens
- Identifying money-making opportunities
- Listening for the next big idea
Content Creation
- Identifying which content is best marketed with social media
- How content can help you reach more people
- Successfully monetizing your content
- Best social media tools and services for content creation
Communication
- How social media is changing communications
- Solving private problems in a public way
- Monetising communication tools and methods
- Managing social media communications
Metrics and Science
- Measuring brand presence and influence in social media
- Measuring customer satisfaction and ROI in social media
- Evaluating your social media efforts
- Proven social media metrics tools
Legal and Ethical Considerations
- Key legal issues and danger zones in social media
- Practical tips for legal issues in social media
- Must-know social media policies
- Essential contracts and related enforceability issues
- Potential liability for intellectual property law violations
Social Media Case Studies
- Case studies: we will be using and reviewing a range of case studies from businesses of various sizes who are using social media as part of their ongoing business marketing