This 2 Day course is a mix of blended training, bringing together strategic email marketing training with workshops, case studies and best practice (and some worst practice!) discussion.
Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)
When: COMING SOON
Time: 09.30 - 17.00 each day
Cost: €899
Apply: Registration is now closed
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Overview
This Advanced Email Marketing Workshop will demonstrate how open rates, results and deliverability can all be significantly improved for email marketing in your organisation.
Through the Advanced E-mail Marketing Workshop, you will be able to create a detailed profile of your most valuable readers and visitors, maximising their engagement and the potential of your email marketing campaigns.
Participants will get the opportunity to share email marketing campaigns with other attendees and our lecturer/practitioners to identify improvements in your own email marketing campaigns.
Covering all aspects of email marketing planning, from setting realistic objectives and strategies to improving deliverability. This in-depth course will cover the following topics:
- Email Marketing Strategy
- Defining an Integrated Email Marketing Strategy
- Creating realistic Objectives and Measuring Impact
- Advanced Segmentation and Targetting
- Technical Solutions to Deliverability
- Data Protection Concerns
- Improving Email Marketing Design and Usability
- Letting User response drive your campaigns
- Reporting. What to track.
- Implementing Analytics for Email Marketing
Who Should Attend
Marketers and staff from marketing agencies who want to get more from their email marketing projects. This is an advanced course - participants should have experience of working with emnail marketing tools and have working knowledge of creating and managing email campaigns .
Registration is now closed