The course is taken from the Google Seminars for Success model (Google AdWords Seminars for Success has not been launched in Ireland by Google yet, but there is so much demand for the course that we are  going ahead with it in the meantime) .  Click here to find out more about the Google Seminars for Success programme, which is a worldwide training programme being rolled out by Google.

This page describes the Google AdWords 2 Day course that takes place in Dublin on 24th & 25th August 2010

Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)

When: 24th Aug & 25th Aug 2010

Time: 09:00 - 17:00 each day

Cost: €497 per day (or €897 for both days)

Apply: Google AdWords Advanced Training

Click here for a full list of our courses

 

Day 1: Google Adwords 101

(this agenda is also available on the Google Seminars for Success official web site)

Get started with the basics and expand your expertise of Google AdWords during the Day 1 of the Digital Cadet Bootcamp. Join industry leaders who will guide you through a full day of training on Google AdWords. Work live on your own campaigns with our guidance.

Google Qulaified Professional Lecturers

Google Adwords Day 1 is delivered by Google Qualified Professionals who work with these tools on a daily basis, so you can trust receiving the most accurate and up-to-date information on the best practices for Google AdWords.

Computer Lab Based Training

These Computer Lab based training sessions cover everything from basic setup of an ad campaign to optimising every aspect of AdWords to improve advertising ROI.

• 1-Hour Strategy Kick-Off
• Hands-On Learning in Computer Labs
• Gain Hands On Knowledge and Skills in Online Advertising

What is AdWords 101?

AdWords 101 lays the groundwork for a successful campaign. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking, provide an overview of your advertising options, and explain the billing cycle.

What does AdWords 101 cover?

Morning session	Afternoon session
Introduction to Online Advertising & Google AdWords Introduction to pay-per-click advertising Introduction to AdWords Features Benefits Basic Terminology	Creating Compelling Ad Text Developing ad variations Ad writing workshop
Creating and Managing Your AdWords Account Starter vs. Standard edition How to create an account Proper account structure Account organization options AdWords User Interface Tour Introduction to the new interface New feature overview Understanding your statistics Creating a campaign, step-by-step Editing campaign settings	Using the Google Network Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads) Placement targeted campaigns CPM bidding Tracking ad performance Conversion Tracking Google Analytics Beginning Optimization The Report Center Campaign Optimizer Increase conversions Increase traffic Increase Quality Score Improve landing page quality
Developing Quality Keyword Lists Understanding match types How to develop a keyword list Using the Keyword Tool	Billing Understanding the billing cycle Take-Aways, To-Dos, and Resources Q&A Session

What's next after AdWords 101?

AdWords 101 and AdWords 201 are always offered on back-to-back days so that you can continue and build on your learning. Taking both classes together is useful because one day is not enough to cover all of the tools and features of the system. AdWords 101 focuses on how the system works, and how to set it up properly. The second day, AdWords 201, allows you to learn about fine-tuning campaigns, using additional tools, and more advanced techniques.

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Day 2: Google Adwords 201

(this agenda is also available on the Google Seminars for Success official web site)

What is AdWords 201?

The AdWords 201 class expands on the basics introduced in AdWords 101. Now that you know how AdWords works, we move on to how to optimize your campaign for maximum performance. We spend more time on keyword list optimization and introduce additional tools, including AdWords Editor and third party tools. Attendees also learn how to self-diagnose the health of their campaigns, determine return on investment (ROI), and adjust bids.

Is AdWords 201 the right course for me?

AdWords 201 attendees should have either attended AdWords 101, or have an existing, active AdWords account. To get the most out of the seminar, we suggest that you already be familiar with the basics of campaign creation, keyword match types, and creating ads.

Google Qulaified Professional Lecturers

Google Adwords Day 1 is delivered by Google Qualified Professionals who work with these tools on a daily basis, so you can trust receiving the most accurate and up-to-date information on the best practices for Google AdWords.

Computer Lab Based Training

These Computer Lab based training sessions cover everything from basic setup of an ad campaign to optimising every aspect of AdWords to improve advertising ROI.

• 1-Hour Strategy Kick-Off
• Hands-On Learning in Computer Labs
• Gain Hands On Knowledge and Skills in Online Advertising

What does AdWords 201 cover?

Morning session	Afternoon session
Introduction Definitions & terminology	How to Use AdWords Editor Features and benefits Tips and tricks
Advertising in a Down Economy How to succeed in a downturn Intermediate Optimization Techniques How to geotarget your campaign How to use demographic bidding How to create a placement-targeted campaign How to use site and category exclusion How to use IP Exclusion How to use Position Preference How to use Ad Scheduling Keyword List Optimization Understanding how people search Refining your keyword list Other keyword tools Search-based keyword tool Insights for Search Dynamic keyword insertion	Understanding ROI What is ROI? Determining the value of a keyword Other bidding options Budget Optimizer CPM Bidding Conversion Optimizer Managing Accounts My Client Center AdWords API
How to Self-Diagnose Why can't I see my ad? Why is my Quality Score low? How to use the disapproved ads tool How to use the ads diagnostic tool	Search Engine Optimization (SEO) Take-Aways, To-Dos, and Resources Open Q&A

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Google AdWords Advanced Training