Digital Marketing Institute in association with Empower Colleges is running a 5 day Diploma course that takes place during one full day once a week for 5 consecutive weeks.
Where
Empower Colleges, New Orchard Road, Kilkenny
When
5 Thursdays
Thursday 2nd September
Thursday 9th September
Thursday 16th September
Thursday 23rd September
Thursday 30th September
Time
9.30am - 5.00pm Each Day
Cost
€1,495
Overview
As we are all aware, the Internet plays an increasingly important role in our lives; whether in business or at home. Businesses, especially as the economy falters, are looking to use the internet as a method of communicating, marketing and selling their products, services, and brands and generally interact with
customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to Online Marketing.
Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Who Should Attend
This course is designed for those who have little previous experience of online marketing SEO and who want to get started in implementing these techniques in their business.
The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
- Search Engine Optimisation
- Pay per Click Marketing
- Banner and other Digital Image marketing
- Web site architecture
- Web 2.0 technologies
- Podcasting
- Blogging
- Social Networking
- Affiliate Marketing
- Email Marketing
- Web Site Analytics
- Dealing with Digital Agencies
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Lecturers
All of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, most of your lecturers are members of the Irish Internet Association (with a couple of IIA Board Members included!). They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.
The lecturers include:
- Ian Dodson - WebKitchen
- Shenda Loughnane - ICAN
- Anthony Quigley - Online-Marketing.ie
- Richard Hearne - Red Cardinal
- Yvonne Cunnane - Matheson Ormsby Prentice Solicitors
- Eoin Clarke - TradeDoubler
- Rob Pryce - Diffiniti
- Krishna De - BizGrowthNews
- Gareth Dunlop - Tibus
- Niall McKeown - ION Online Marketing
- Michelle O’Keefe - Travel Affiliate
To book this course, please contact Empower Colleges on 056 77 56736
Or visit Empower Colleges website to book online