Course Overview | Lecturers | Venue | Who Should Attend| Course Structure | Costs | Book Now

Overview

As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.

This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.

Course Overview

The course includes all aspects of current thinking and application of online and digital marketing, including

• Search Engine Optimisation
• Pay per Click Marketing
• Banner and other Digital Image marketing
• Web site architecture
• Web 2.0 technologies
• Podcasting
• Blogging
• Social Networking
• Affiliate Marketing
• Email Marketing
• Web Site Analytics
• Dealing with Digital Agencies
• Facebook
• Twitter

Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.

Lecturers

All of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, most of your lecturers are members of the Irish Internet Association (with a couple of IIA Board Members included!). They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.

The lecturers include:

• Ian Dodson - WebKitchen
• Shenda Loughnane - ICAN
• Anthony Quigley - Online-Marketing.ie
• Richard Hearne - Red Cardinal
• Yvonne Cunnane - Matheson Ormsby Prentice Solicitors
• Eoin Clarke - TradeDoubler
• Rob Pryce - Diffiniti
• Krishna De - BizGrowthNews
• Gareth Dunlop - Tibus
• Niall McKeown - ION Online Marketing
• Michelle O’Keefe - Travel Affiliate

Click for even more information on your lecturers.

Duration

5 Weeks (One day per week)

Venue

Cork City

Who Should Attend

This course is designed for those who have little previous experience of online marketing SEO and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.

Course Structure

Day 1 - Morning

• How the Internet has Impacted Marketing
• Site Design and how it applies to Online Marketing

Day 1 - Afternoon

• Search Engine Optimisation
• On Page SEO, the impact of blogging on SEO,Title tags, meta tags, content, site maps, etc
• Video Optimisation
• Google Local

Day 2 - Morning

• Pay Per Click Marketing (focusing on Google AdWords)
• Other PPC options (including FaceBook) & alternative digital advertising

Day 2 - Afternoon

• Online Display Advertising
• How to Design, Create and Implement a Digital Advertising Campaign
• Budgeting Your Campaign
• Measuring Online Advertising Campaigns
• Media Planning and working with Clients and Digital Agencies

Day 3 - All Day

• Blogging, Twitter, FaceBook Podcasting, RSS and how they apply to and impact digital marketing
• Using all of the Social Networking products as part of your online marketing strategy

Day 4 - Morning

• Email Marketing in the digital marketing mix
• How to create and implement an email marketing campaign using currently available email applications
• Email Marketing & Data Protection - the Legal Requirements

Day 4 - Afternoon

• Online PR and how to create an Online PR campaign
• Planning and Implementing Online PR Strategy
• Online Brand and Reputation Management

Day 5 - Morning

• Using Web Site Analytics and Google Analytics to improve traffic
• Overview of Google Analytics
• Using Analytics to Enhance Visitor Experience and Navigation

Day 5 - Afternoon

• Affiliate Marketing as part of the Online Marketing Mix
• Case Study with Guest Lecturer