Course Overview

The Digital Marketing Institute is dedicated to delivering high quality digital marketing training to ensure marketing professionals in Ireland are skilled in accordance with industry demands.  The Digital Marketing Institute’s mission is to provide you with access to practitioner-led training. Our complete focus is on digital marketing, and therefore our training programmes are designed and delivered by Ireland's leading digital marketing practitioners.

The Digital Marketing Institute’s Professional Diploma in Digital Marketing can be taken in one of 3 formats:

• part time - is delivered over 12 weeks*, part-time (evenings or afternoons),
• full-time  - is delivered over 5 full days* (usually Monday to Friday),
• online/distance - you choose the pace and length of time taken to complete the course.

* Each Professional Diploma programme also includes a full day Saturday workshop, which enables the students to practice what they've learnt during the course through group exercises based on real life requirements and budgets. The workshop is optional, is for students' benefit only and is not required for the certification.

Check the schedule of upcoming Professional Dipoma courses in Digital Marketing

This course is certified at FETAC Level 5 (Minor Award) FETAC accreditation. Digital Marketing Institute is also an SQA approved training centre, and our programmes are accredited at SQA Level 8, the equivalent of Level 6 on the Irish Qualifications Framework.

Topics covered include:

• Digital Marketing Strategy
  Lecturers: Adrian Feane, Claire Hyland, Gareth Dunlop, John Healy, Keith Feighery
• Web Analytics (Google Analytics)
  Lecturers: David Murphy, Jennifer Murphy, Joanne Casey, Paul Cawley, Randall Glick, Richard Clement
• Search Engine Optimisation
  Lecturers: Anthony Quigley, Barry Adams, Cara Callaghan, Kathryn Leech, Martina Skelly, Michael Heraghty
• Email Marketing
  Lecturers: Ian Dodson, Karl Murray, Liam O'Callaghan, Niall McKeown
• Pay Per Click Marketing (Google AdWords)
  Lecturers: Alan Coleman, Erin Nixon, Greg Canty, John Ring
• Social Media Marketing (Facebook, Twitter, LinkedIn and Google+)
  Lecturers: Conor Lynch, Krishna De, Ruairi Mc Nally
• Affiliate Marketing
  Lecturers: Eoin Clarke
• Digital Display (Banner) Advertisement
  Lecturers: Kevin Kent, Michelle O'Keeffe
• Video Marketing
  Lecturers: Niall Harbison
• Mobile Marketing
  Lecturers: Grainne Redmond, Kevin Foley, Philip Culbert
• Online PR & Brand Reputation
  Lecturers: Emer Lawn, Niall McKeown, Sabrina Dent

• many jobs and exciting career opportunities

See what our past students are saying about Digital Marketing Institute's courses

Additional Information

We offer a wide choice of online,  daytime and night courses in Dublin, Cork, Limerick and Galway. If you would like to study a specific topic, please use our course search to find a digital marketing course suitable for your needs and experience, or contact us on 01 271 1816. If you need more information on duration, cost, and complexity level of our day- and part time courses, we have created this handy course comparison table to give you an overview at a glance.

If you have a marketing degree or marketing experience, and need to gain indepth knowledge and skills in the area of digital marketing, please see our 1 Year Postgraduate Diploma course – available in part time and online options.