Course Overview

Following the ever increasing demand in training courses teaching how to use social media as a marketing channel, the Digital Marketing Institute has launched a dedicated Professional Diploma in Social Media Marketing. Unlike other social media courses available at the moment, this is a 36 hrs training programme entirely dedicated to social media. Rather than doing a separate LinkedIn or Facebook course, you will be able to study all aspects of social media marketing in one integrated course. This professional diploma includes modules on Facebook, LinkedIn, Twitter, YouTube, and now also Google+. For a full list of modules please visit Social Media Marketing Diploma Course page.

Whether you are currently working in marketing, sales, or run your own business, social media should be an essential part of your marketing strategy. Just like migrating of customers online changed the nature of marketing in the last decade, the same is happening within the Internet itself, with more and more web users joining online social networks. As a marketer you need to follow your customers, and if they are on Facebook or Twitter, and spend considerable amount of time on them, then that is where your brand needs to be.

You will cover the basics like terminology and key tools, learn how to find your target audience in the huge online space, how to create brand evangelists on social media, how to integrate social into your marketing mix, and much more.

If you want to further education and build a career in social media marketing this Social Media Marketing Course is perfect for you.

Who Is This Course For?

• Social Media Community Managers
• Online PR Professionals
• Brand Reputation Managers
• Sales Managers and Executives
• Anyone pursuing a career in Social Media Marketing

For anyone working in sales, this course would be an excellent sales training, as there are amazing opportunities for lead generation and customer retention through online social networks. This social media marketing course is considered one of the best social media courses in Ireland as for its unique and comprehensive programme, as for the expert practitioners delivering it, and is ideal for anyone considering further education that would provide them with skills in demand with employers.

Additional Information

If you would like to learn how to promote your company or product through just one of the social networks, e.g. do a Facebook course, a course on Twitter, please contact us for the upcoming dates.

At the moment we offer this training in Dublin only, however, if you would like to express interest in attending this course in your city please do not hesitate to let us know.