Next Courses - Afternoon of March 1st 2010 - Book Now!
Every business wants to get to #1 in Google!
Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine.
This course provides students with the detailed principles of SEO and demonstrates how to use On Page and Off Page digital & online marketing techniques to drive customers to your site, how to get the highest search engine ranking and how to get the highest click-through rates from search engines.
This is a 1/2 Day course and costs €295.00
Book this course in Search Engine Optimisation Now.
Course Overview
- Search Engine Overview
- What is Search Engine Optimisation
- Why do you need SEO?
- The current SEO landscape
- How people search
- Overview of Keywords
- Making your web site search engine friendly
- Overview of Terminology
- Optimising your Web Site
- Creating Content
- Determine current ranking
- Developing a Link Strategy
- Getting inbound Links
- Top 10 SEO Tips
- What not to do
- Whats new from Google
- Google Webmaster Central Developments
- Getting poorly ranking sites started
- Advanced Search Engine Optimization Strategies
- Linking Strategies
- Innovative techniques for building inbound links
- Finding Authority Sites
- Practical new keyword analysis tools and techniques
- Exploiting Web 2.0 and new media marketing
- How to use Blogging as an SEO tool
- The importance of hosting
- Localisation and getting found in Local Search
- Staying out of trouble with search engines
WHO SHOULD ATTEND?
The course will be highly relevant to anybody who wants to understand how to get their web site to the top of the Search Engines. It is therefore is ideally suited to people with responsibility for developing or implementing an organisation’s online strategy, marketing managers and IT managers and personnel.
HOW MUCH?
€295
PAYMENT