Short Courses
Google Analytics Training Course
Google Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organisations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business.
Email Marketing Training Course
Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy. In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
Search Engine Optimisation Training Course
Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course is an introduction to the principles of SEO and demonstrates how to use online marketing to drive customers to your site, how to get the highest search engine ranking and how to get the highest click-through rates from search engines.
Social Media Training Course
This 1 Day course introduces attendees to the various social media marketing platforms that are currently available, showing you how to set up a blog and also set up social media accounts and steer the attendees through how to set up their own accounts online.