OVERVIEW
Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy. In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.

DOWNLOAD THE BROCHURE

DURATION
Half  Day

DATES  AVAILABLE

• 2nd July - at  9.00am
• 18th Aug - at 6.30pm
• 18th Aug - at 1.45pm
• 23rd Aug - at 6.30 pm
• 30th Sept - at 6.30pm

VENUE
Radisson Hotel, Golden Lane, Dublin 8

COST
€295.00

BOOK
To book please click here or  contact Peter on 01 27 11 888 or peter@digitalmarketinginstitute.ie

COURSE OBJECTIVES

• Introduction to Email Marketing
• The evolution of email marketing.
• Online versus offline marketing
• When to use email marketing in the marketing mix
• Building an email database.
• Opt-in options
• Managing your email database
• Email Delivery Software solutions
• Planning and Creating Email Campaigns
• Types of marketing campaigns that are best suited to email marketing
• Examples of good and bad email marketing pieces
• Handling Responses.
• Integrating email into the overall marketing mix.
• Testing & measurement
• Legislation & Data Protection
• Case studies

WHO SHOULD ATTEND?
This course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online and email marketing strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

BOOK
To book please click here or contact Peter on 01 27 11 888 or peter@digitalmarketinginstitute.ie