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Affiliate Marketing

Topics		Lecturers
Affiliate Marketing The Affiliate Marketing Module within our programmes explains the benefits of affiliate marketing and describes different types of affiliate publishers ... Read More		Eoin Clarke Eoin is the Irish Country Manager of uSwitch.ie and search marketing agency Forward3D. Both companies are owned by ... Read More

Affiliate Marketing is one of the less utilised online marketing avenues. Affiliate marketing is essentially about driving traffic from one website to another. It is a revenue-sharing venture between a website owner and an online merchant. The website owner places advertisements on the site to either help sell the merchant's products or to send potential customers to the merchant's website. Other actions also may include a referral or a newsletter sign-up. When a visitor of the advertiser's website completes one of the predetermined actions, the affiliate receives a payment. At the end of this module, you will understand how to implement and manage an affiliate marketing campaign.

Your lecturer is Eoin Clarke. Eoin is the Irish Country Manager of uSwitch.com. Visit Eoin's LinkedIn profile.

Course Sample #1 - Affiliate Marketing

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Course Overview

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. (Source - Wikipedia)

Objectives & Outcomes

After attending this course, participants will have a clear understanding of affiliate marketing. You should understand how affiliate marketing can become a vital and rewarding part of your overall digital marketing strategy.

Course Sample Video #2 - Affiliate Marketing

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Course Topics

What is affiliate marketing? Definitions
Where do it sit as a part of the online marketing mix?
What is an affiliate?
Who is the merchant?
The affiliate network
Tracking technology
Affiliate marketing SWOT
Advertiser benefits
Affiliate marketing safeguards
Advertiser questions
Research
Constructing your affiliate programme
Options, Payments & Commissions
10 steps to affiliate success
Setting up your affiliate account
Affiliate platform functionality
Strategic search affiliates
Affiliate examples
What else can an affiliate network offer?
The future

Who Should Attend?

This course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.