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Digital Marketing Uncovered & Setting Your Digital Strategy

Topics		Lecturers
Digital Marketing Uncovered & Setting Your Digital Strategy All current innovation in marketing is through digital channels. This opening module explains and demonstrates the power of the internet ... Read More		Ian Dodson Ian Dodson has been at the forefront of the Irish Digital Industry for the past 10 years. He specialises in strategic ... Read More

Digital Marketing Training courses - Ian Dodson All current innovation in marketing is through digital channels. This course explains and demonstrates the power of the internet. We explain how you can harness these changes as the relationship between organisations and customers define the way we live. We show you how to apply digital concepts across the marketing function in any business.

Your lecturer for this module is Ian Dodson. Ian is the Managing Director of Web Kitchen and is also course director for Digital Marketing Institute. You can read more about Ian on his LinkedIn profile and also follow Ian on Twitter at @iandodson.

Sample Video #1 - Digital Marketing Uncovered & Setting Your Digital Strategy

Click on the image to see a sample of this course.

All current innovation in marketing is through digital channels. This opening module explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

Topics covered:

Strategies in Digital Marketing
Aligning Internet with Business Objectives
Examples of Great Case Studies
User Behaviour & Navigation
Branding and User Experience
Developing a digital plan

Sample Video #2 - Digital Marketing Uncovered & Setting Your Digital Strategy

Click on the image to see a sample of this course

What is Digital Marketing?

Digital Marketing (also Online Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement.

Digital Marketing channels include, but are not limited to:

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting and excellent reporting.