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Professional Diploma in Social Media Marketing

Testimonials

"The DMI\'s Social Media course gives a solid understanding ..." show more Jenny Molphy, Blogger and Consultant

Course Overview

Social Media Marketing is the driving force behind many of the developments in digital marketing. Applications and tools such as Facebook, Twitter, LinkedIn and now Google+ offer marketeers a wealth of options to connect with audience and brands, allowing you to further develop your business.

Your lecturers include the very best social media marketing experts from across Ireland and the UK. This course is accredited by SQA and the Digital Marketing Institute, the established leader in digital marketing executive education.

The Professional Diploma in Social Media Marketing is a 36 hour course and includes an additional 1 day workshop. It provides you with the detailed & practical knowledge that you require to fully develop your social media expertise.

Please contact us if you wish to attend just one of the lectures in order to cover a specific aspect of this social media course, like Facebook Marketing, Video Marketing or Social Media Analytics Tools.

Objectives & Outcomes

This Professional Diploma in Social Media Marketing has been designed to help you understand how to create and implement strategic and winning social marketing plans. Whatever your chosen social media platforms, this course will help you to understand how to integrate them into your digital marketing plans and campaigns.

During this course you will learn the following:

Listening is one of the most important skills available to the social media practitioner – you will be introduced to some of the most important listening and monitoring tools and applications that are currently available. These tools allow you to listen to what, and how, people are communicating.
You will learn how social media is now such an integral part of the digital marketing landscape and how what you say through your social media commentary can have an impact on company brand, awareness, sales and, ultimately, profits.
Throughout this course you will learn how to plan your social media campaign so that your implementation goes according to this plan.
You will learn how to collate news and information from various online sources that will help you to build your conversation while expanding your digital presence, promoting trust while creating supporters and promoters for your business.
You will learn how to manage “online rumours”, enhance your online PR and enhance your crisis management abilities.

Key Benefits of the Professional Diploma in Social Media Marketing

The Professional Diploma in Social Media Marketing provides you with the best foundation available in all of the main theories, concepts, techniques and application expertise required to effectively develop plan and implement your social media campaign.

The format for this course is through classroom learning, home study and written assessment. Classroom learning is very interactive and participative, using a combination of lecturing, workshops, discussion and practical case studies.

Your lecturers are some of the leading personalities in the Social Media Marketing sector.

Who Should Attend

This course is for marketing people with a need to desire to understand how to develop and implement social media marketing campaigns. You will learn how to evaluate the various social media tools available and learn understand ones are most suited to your particular business. At the end of the course, you will be able to create and implement a social media strategy for your own business or that of your clients.

Course Contents and Assignment

The course comprises the following Modules :

Module 1: Introduction and Strategy / Listening and Building

Introduction to the strategic approach to planning and implementing a social media marketing strategy
You will be introduced to some of the various platforms from wikis to blogs, from online video to social networks
This module covers creating a strategy for online marketing, social media, blogging and digital video for business.
You will understand how to develop a plan for your web site, social media & email database, focusing on the best investment of your time & money
Establishing the goals and KPIs for your social media communications program

Module 2: Facebook

What is Facebook and how it can be used for business
Current Facebook statistics and the growth of Facebook
Creating your Facebook personal and business pages
Using Facebook to build your community
Facebook terminology
Integrating Facebook into your communications plan
Facebook – growing your personal profile to drive traffic to your business page
Facebook networking, questions, groups, timeline, ticker, lists, subscriptions, business cards,
How to communicate effectively with your Facebook community
Facebook Advertising, Events, Places, tips and cool tools
Monitoring you Facebook social community
Facebook tips and tricks
Best practice case studies of Facebook

Module 3: Twitter

What is Twitter and the anatomy of a Twitter profile
Tips and tricks for optimizing your Twitter business
How and what to post to Twitter
Who to follow and how to find potential followers
The power of twitter Search and how to optimize your saved searches
Twitter tools – free and paid
Twitter advertising – current options and future trends
Twitter branded pages – examples and case studies
Reputation management on Twitter case studies throughout

Module 4: LinkedIn

Getting your LinkedIn profile to 100%
Building and developing your LinkedIn connections
Personalizing your account to stand out from the crowd
Adding applications to your profile
Updating your status
LinkedIn Groups and Events and how to use them
LinkedIn Premium – should you upgrade and pay?
LinkedIn Advertising – PPC and Display options, how to implement and how to measure your return on LinkedIn advertising investment
Best practice in setting up and using Company Pages
Develop business leads with LinkedIn searches
LinkedIn extras
Best practice case studies

Module 5: Google+

Is Google+ "just another social media application" or will it have a significant impact on how we do business?
What is Google+ and how is it shaping the social media landscape?
How can it be used to build your business (and personal) profile
Google+ Circles, Sparks, Hangouts and Huddles
Google+ Business Pages
Using Google+ on mobile devices to connect with clients
Integrating Google+ into your marketing strategy
Tools, tips and applications to use to enhance your visibility and profile using Google+
Case studies

Module 6: The Future of Social Media

History of Social Media and how we have reached the current state of the social media landscape
Social Trends – what can we expect over the coming months and years
Social Capital – how to develop your goodwill and value, personally and for your business
Gamification, Social Gaming and Social Strategy
Crowdsourcing, Crowdfunding – what makes the crowd powerful and how can you take advantage of this development?
Social Learning, Social Enterprise – the new community enterprise
How Social Collaboration and Social Commerce can be integrated into your business
Virtual worlds
Case studies

Module 7: Social Media Monitoring

Introduction to Social Media Monitoring
Free versus paid monitoring tools
Influencer analysis and how you can use this to your advantage
Monitoring your social media presence
Facebook monitoring – best practices and tools
Twitter monitoring – best practices and tools
A comprehensive overview of cross social media monitoring platforms
Monitoring group exercises
Case studies

Module 8: Online PR

An overview of PR and developments in Online PR
Reputation monitoring tools
How to write an excellent online press release
Creativity and how it drives engagement
Online reputation management through Online PR

Module 9: YouTube & Video in Social Media Marketing

Introduction to Digital Video
Introduction to YouTube (and other video sites)
Understanding YouTube, Vimeo, etc
Using YouTube, Vimeo and other video hosting as social media websites
Using YouTube as part of your marketing plan
Creating a YouTube account and an understanding of best practices
Developing, creating, editing and uploading video
Linking and embedding videos
Managing and Reporting your video inventory
Case study

Module 10: Business Blogging

Overview of Business Blogging
Overview of WordPress
Key Factors to consider when blogging for a business
Case studies of businesses using blogs to promote their business and nurture leads
Why blogging should be part of your digital marketing strategy
The structure/format of a business blog
Blogging and its impact on SEO
Developing your blog – deciding on and creating content, blogging platforms, managing your publishing calendar, blog policies
Building your community through blogging
Developing your blog “persona”
Growing and enhancing your site traffic using your blog(s)
Case studies

Module 11: Social Media Strategy and Planning

Overview of Social Media Landscape
Core Components of Social Media Strategy
Social Media Strategy and Planning frameworks

Workshop: Developing & Implementing your Social Media Plan

Understand how to develop a social media strategy
Develop a research plan in order to implement the various tools and applications studied
Provide participants with the practical tools and techniques to create your social media marketing strategies
Understand your own business requirements and shape your strategy around these needs
At the end of this workshop, you should be in a position to further develop your social media strategy document with a view to immediate implementation

Students will be awarded their certificate on the basis of their attendance record and on the result of a written assignment. This assignment is set by the lecturers and is designed to test your knowledge and understanding social media marketing, including blogging, Twitter, Facebook, Google+, LinkedIn and all of the other tools, applications and strategies that you will have learned throughout the course.

The course is accredited by the Digital Marketing Institute and the Scottish Qualifications Authority, which provides a qualification within the European framework.

Attending Separate Modules

If you wish to attend only one lecture that covers one aspect of social media, like Facebook or Twitter, for example, we are currently taking bookings. However, remaining places are very limited. Please call 01 271 1816 for more information or to make a booking.