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Professional Diploma Part-Time (12 Weeks)

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Topics		Lecturers
Digital Marketing Uncovered & Setting Your Digital Strategy All current innovation in marketing is through digital channels. This opening module explains and demonstrates the power of the internet ... Read More		Ian Dodson Ian Dodson has been at the forefront of the Irish Digital Industry for the past 10 years. He specialises in strategic ... Read More
Search Engine Optimisation Course OverviewSearch Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to ... Read More		Martina Skelly Martina Skelly owner of Activate Marketing is an Online Marketing Consultant with over 7 years experience. Specialising in Digital Strategy, SEO, ... Read More
Pay Per Click Marketing Course OverviewThis course clearly explains the advantages of running a Google AdWords campaign, how the process works with the most ... Read More		Greg Canty Greg is a partner with Fuzion Communications, an award winning PR firm with offices in Cork and Dublin. Besides specialising ... Read More
Web Analytics Course OverviewGoogle Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from ... Read More		Jennifer Murphy Coming soon Read More
Email Marketing Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. Email Marketing is ... Read More		Liam O'Callaghan Liam's 20 years experience includes training and development in Apple Computers Cork, IT Recruitment and 5 years Business Development with leading email ... Read More
Social Media Marketing Social Media Marketing - Facebook, LinkedIn, Twitter & Google+Social media marketing refers to the process of gaining traffic or ... Read More		Sabrina Dent Sabrina Dent is a veteran developer who designs and builds websites fuelled by coffee, cigarettes and insomnia from a smoke-filled ... Read More
Digital Display Advertising Display Advertising usually refers to the banners, images and text ads that appears on web sites. This module will provide ... Read More		Kevin Kent Kevin joined H+A Marketing & PR with nearly seven years client-side marketing experience across the retail, tourism, services and ... Read More
Mobile Marketing This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case ... Read More		Philip Culbert Philip Culbert is the co-founder of uMobilize Promotions, a leading provider of mobile and web-based marketing and promotional solutions, headquartered ... Read More
Planning Digital Marketing Campaign Digital Marketing is driving the agenda in ALL marketing departments. This module brings all of aspects of the course together ... Read More		John Healy John Healy is CNN's former Digital Brand Manager and he is now Managing Director of KindCitizen; a cause-marketing media company ... Read More
Web Project Management & Usability Coming soon! Read More		Ursula Normoyle Ursula Normoyle is Web Design Project Manager with Avvio, a leader in online business development for hotels. With over 15 years ... Read More
Online PR and Brand Reputation This module will look at how public relations has been developing in line with the changes to internet marketing. We ... Read More		Sabrina Dent Sabrina Dent is a veteran developer who designs and builds websites fuelled by coffee, cigarettes and insomnia from a smoke-filled ... Read More

Course Overview

Digital Marketing is now the most important sales and marketing channel available to business.

Organisations of all sizes are coming to terms with the impact of the internet on their business. This course, the only one designed and developed by seasoned marketers, will enable you to understand how to take advantage of this fast evolving digital world and will help you to create a focused digital marketing strategy.

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Your lecturers include the very best digital practitioners from across Ireland and the UK. This course is fully approved by FETAC, SQA and the Digital Marketing Institute, the established leader in digital marketing executive education.

This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners. By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation. You will understand how to use the internet as an effective marketing channel.

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

The classroom-based training experience will help you to ...

get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy
plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns.
integrate your digital marketing plans and efforts into your marketing strategy
drive new visitor traffic to your web site while improving online conversion rates
understand how digital marketing can help you grow your business, domestically and internationally
create and develop effective and targeted email marketing campaigns that aligns with your business goals
identify various online applications and resources that can help build effective and profitable web sites.
measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing
discover how to best develop and retain customers

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma from both Digital Marketing Institute and FETAC.

Key Benefits

The Professional Diploma course is 36 hours part-time, classes last three hours and take place once a week.

The main benefit of taking the course part-time is that you can start implementing what you learn week by week and get advice from your lecturer as you experiment with new techniques.

To achieve your certification you have will complete an assignment (A Digital Strategy for your organisation). This gives you the chance to have your Digital Marketing Strategy reviewed by Ireland's leading practitioners.

After completion of the course you will automatically become a member of the Digital Marketing Institute until the end of the current year, and be able to avail of all the benefits of our membership programme.

Who Should Attend?

Anyone responsible for developing or implementing your organisation’s online strategy. We have trained over two thousand people:

Professionals who need to understand Digital Marketing or get more out of their Digital channels
Marketeers who want to fast-track their career or improve their position in the market-place
Small business owners who need to maximise online channels for growing their business
Students who want to upskill in Digital Marketing

Important: Please note that the above lecturer panel is for illustrative purposes only. The topics covered and the lecturers you will meet are subject to change. Lecturers are selected from our panel of over 50 experienced digital practitioners with considerable change from programme to programme.