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Professional Diploma in Digital Marketing (Online/Distance)

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Topics		Lecturers
Digital Marketing Uncovered & Setting Your Digital Strategy All current innovation in marketing is through digital channels. This opening module explains and demonstrates the power of the internet ... Read More		Ian Dodson Ian Dodson has been at the forefront of the Irish Digital Industry for the past 10 years. He specialises in strategic ... Read More
Search Engine Optimisation Course OverviewSearch Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to ... Read More		Randall Glick Randall Glick has been working in and around the online arena since 2000 with experience dealing with online business concerns to ... Read More
Pay Per Click Marketing Course OverviewThis course clearly explains the advantages of running a Google AdWords campaign, how the process works with the most ... Read More		Alan Coleman Convinced that "Google Adwords" success requires exactly the same skill-set as "Championship Manager" success, Alan adapted his passion for strategy ... Read More
Google Analytics Course OverviewGoogle Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from ... Read More		Joanne Casey Joanne currently holds the position of Head of Search and Analytics at Omnicom Media Group and has over 5 years experience ... Read More
Affiliate Marketing The Affiliate Marketing Module within our programmes explains the benefits of affiliate marketing and describes different types of affiliate publishers ... Read More		Eoin Clarke Eoin is the Irish Country Manager of uSwitch.ie and search marketing agency Forward3D. Both companies are owned by ... Read More
Email Marketing Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. Email Marketing is ... Read More		Karl Murray Karl is a seasoned sales professional with experience at many levels... in many areas... first retail, then trade distribution, end ... Read More
Social Media Marketing Social Media Marketing - Facebook, LinkedIn, Twitter & Google+Social media marketing refers to the process of gaining traffic or ... Read More		Conor Lynch Conor Lynch is a digital strategist and social media trainer who works with executives and entrepreneurs from all industry sectors. ... Read More
Digital Display Advertising Display Advertising usually refers to the banners, images and text ads that appears on web sites. This module will provide ... Read More		Michelle O'Keeffe Named entrepreneur of the year in 2009 Michelle is well known in the digital industry for being progressive and an industry ... Read More
Mobile Marketing This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case ... Read More		Grainne Redmond Gráinne Redmond has over 10 years experience working in the development of marketing strategies primarily in technology related businesses. Grá... Read More
Planning Digital Marketing Campaign Digital Marketing is driving the agenda in ALL marketing departments. This module brings all of aspects of the course together ... Read More		Keith Feighery Keith is a leading online marketer, web technologist and digital strategist with over 12 years experience programme and project managing, designing, ... Read More
Word-of-Mouth and Viral Marketing Almost everything we do influences the people around us, and in turn our decisions are influenced by those around us. ... Read More		Simon Rees In the digital marketing space, Simon’s focus is on word-of-mouth and viral marketing. Through his role as sales and ... Read More

Course Overview

This is the same course that you would get in the classroom - only better! What we have done is recorded everything from the classroom and then added more - more slides, more resources, more interaction with your lecturers, more workshops, more webinars and more facilitated discussion.

We are confident when we say that this Online version of the Professional Diploma in Digital Marketing is, by far, the best course of it's kind available online.

Digital Marketing is the most important sales and marketing channel currently available to businesses. Organisations and individuals are rapidly coming to terms with the impact of the internet on their business, and their audience. This course will help you understand the key concepts of digital marketing, and confidently steer your marketing plan in the direction of success.

Course Format

Unlike many of our competitors, this is not a series of PowerPoint slides that you have to wade through! We have recorded all of the lectures so you get the latest trends, thinking and information from the leaders in the digital marketing sector.

Click on the image to view an example of how the lectures are streamed to you.

Why is This Different?

Here's what have done and how you can benefit. For the past 3 years we in the Digital Marketing Institute have ben developing and delivering some of the most advanced courses in digital marketing.

The Professional Diploma in Digital Marketing is now recognised as the leading such diploma globally. For individuals, becoming a Member of the Digital Marketing Institute is a critical step in their career path.

Over the recent past we have been recording all of the lectures that comprise the Professional Diploma in Digital Marketing. We have chosen the very best of these lectures. We have added a range of extra resources and share these with you through an interactive, online medium.

This is the very best way to get your Diploma in Digital Marketing without leaving your desk!

This course, the only one designed and developed by seasoned marketers, will enable you to understand how to take advantage of this fast evolving digital world and will help you to create a focused digital marketing strategy.

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Your lecturers include the very best digital practitioners from across Ireland and the UK. This course is fully accredited by FETAC and Digital Marketing Institute, the established leader in digital marketing executive education.

This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners. By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation. You will understand how to use the internet as an effective marketing channel.

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

This online training experience will help you to:

get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy
plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns.
integrate your digital marketing plans and efforts into your marketing strategy
drive new visitor traffic to your web site while improving online conversion rates
understand how digital marketing can help you grow your business, domestically and internationally
create and develop effective and targeted email marketing campaigns that aligns with your business goals
identify various online applications and resources that can help build effective and profitable web sites.
Measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing
discover how to best develop and retain customers

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma from both Digital Marketing Institute and FETAC.

Key Benefits

The Professional Diploma course consists of 12 lectures, each 2 hours 45 minutes long. There will be online exercises that you will be able to discuss with your fellow students through online student network, as well as attend monthly online webinars while you are doing the course. You are also welcome to ask questions and engage in discussions with other students online at any time. You will have 18 weeks from the sign up to complete the course and submit your assignment.

For any students in Ireland, you will also have an opportunity to join a full day workshop in order to practice what you've learnt through group excercises based on real life requirements and budgets. The workshop is optional, is for students' benefit only and is not required for the certification.

To achieve your certification you have will complete an assignment (A Digital Strategy for your organisation). This gives you the chance to have your Digital Marketing Strategy reviewed by Ireland's leading practitioners

Who Should Attend?

Anyone responsible for developing or implementing your organisation’s online strategy. Obviously, this online/distance version will suit those who cannot make to our classrooms-based options.

Professionals who need to understand Digital Marketing or get more out of their Digital channels
Marketeers who want to fast-track their career or improve their position in the market-place
Small business owners who need to maximise online channels for growing their business
Students who want to upskill in Digital Marketing

Frequently Asked Questions

Is the coursework based on continuous assessments and assignments?

Your coursework is self-paced - what this means is that you choose when to take the course, watch the videos, etc. Your Diploma (ie the certificate) is based on your final assignment.

Approximately how many hours per week would I need to put into my studies?

As for the amount of time that you need to spend on the course, this decision is entirely based on your own availability, time commitment and work ethic. Each of the modules is 3 hours long (which you can jump into at any time and also resume the video wherever you left off). From feedback to date, it would appear that many of our students spend about 6 hours per week (between being online and watching videos as studying).