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Search Engine Optimisation and Getting to #1 in Google

Topics		Lecturers
Search Engine Optimisation Course OverviewSearch Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to ... Read More		Randall Glick Randall Glick has been working in and around the online arena since 2000 with experience dealing with online business concerns to ... Read More

Search Engine Optimisation Training - Randall Glick

Search Engine Optimisation (SEO) is about attracting the right customers at the right time. This online/distance learning course demonstrates how you can use search engine optimisation as part of your marketing mix to drive customers to your site. We clearly explain how to improve your search engine ranking and how to maximise your conversion of visitors into engaging customers. This course will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace. We also look at at how you can maintain your visibility on the search engines and improve it on an ongoing basis using trusted methods.

Your lecturer for this module of the course is Randall Glick. You can read more about Randall on his LinkedIn profile.

Sample Video #1 - Search Engine Optimisation

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Course Overview

Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course provides delegates with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.

Objectives & Outcomes

After attending this course, participants will have a clear understanding of what they have to do to implement an excellent SEO strategy for your business. You will understand how Google and the other search engines operate and be in a position to start the process of getting your web site to #1 in Google.

Sample Video #2 - Search Engine Optimisation

Click on the image to view a sample of the course

Course Topics

Search Engine Overview
What is SEO
Why do you need SEO?
The current SEO landscape
How people search
Overview of Keywords
Making your web site search engine friendly – using meta tags
Google Webmaster Central Developments
Linking Strategies
Innovative techniques for building inbound links
Video Optimisation
Overview of Terminology
Optimising your Web Site
Creating Content
Developing a Link Strategy
Top 10 SEO Tips
What not to do
How to use Blogging as an SEO tool
The importance of hosting
Localisation and getting found in Local Search
Staying out of trouble with search engines

Sample Video #3 - Search Engine Optimisation

Click on the image to view a sample of the course

Who Should Attend

The course has been designed for those who have little previous experience of SEO and who want to get started in implementing these techniques in their business. The seminar is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.