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Social Media Marketing - Facebook, LinkedIn, Twitter & Google+

Topics		Lecturers
Social Media Marketing Social Media Marketing - Facebook, LinkedIn, Twitter & Google+Social media marketing refers to the process of gaining traffic or ... Read More		Greg Fry Greg Fry is a social media trainer and personal brand expert. He qualified from the Marketing Institute of Ireland and ... Read More

Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your company’s presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits. This module (which comprises two three-hour lectures and is therefore effectively two modules) takes you through an in-depth look at the social media networks. We also look at blogging, podcasting, online video & photo sharing as part of the social mix. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.

Note that this a 6 Hour module (2 @ 3 Hour Modules)!

Your lecturer is Greg Fry. Greg is a social media trainer and personal brand expert. He qualified from the Marketing Institute and is passionate about helping individuals and organisations achieve more from their social media efforts. Greg has over 10 year’s recruitment experience in Ireland and the US, combining HR field expertise with actionable social media advice. Greg can be found on his LinkedIn profile.

Sample Video #1 - Social Media Marketing

Click on the image to view a sample video of this course

Course Overview

Social Media Marketing is now one of the most important and maturing of the digital marketing channels available to marketers. Digital Marketing Institute, along with our partners, have designed an intensive 1 day course for anyone who wants to get the most out of social media marketing through Facebook, Twitter and LinkedIn. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company or yourself). We will be using case studies from Irish and international businesses that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.

This course provides you with detailed & practical knowledge to fully develop social media expertise.

Sample Video #2 - Social Media Marketing

Click on the image to view a sample video of this course

Why Attend This Course

During this interactive, intensive course, you will learn how to build and develop a community of followers and fans online. You will also be introduced to some of the latest thinking and methodologies in social media marketing, including:

Latest trends and methodologies in social media marketing, including:

Establishing your goals for social media marketing success
Writing for the social web
Listening and researching online conversations
Publishing a business blog to boost your online visibility
Tips for building visibility of your social networking profiles
Attract leads, boost sales and retain customers through social networks:

How to use Facebook to promote your businesses covering:

customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
running promotions that comply with Facebook guidelines
promoting your events on Facebook
exploring new opportunities to promote your business through Facebook Places
exploring new opportunities to promote your business through the forthcoming Facebook Deals
how to increase engagement, lead generation and sales through Facebook

How to support your business goals with Twitter including:

increasing awareness and visibility of your brand
building a strategic network of influencers
best practice for promoting your offers and increasing sales of your products and services

How to present a professional profile for yourself and your business on LinkedIn including:

how to write a professional profile
the etiquette of building your network online
building your online visibility with strategic contacts through participating in groups
developing your company profile on LinkedIn

Who Should Attend

This training course is relevant to owner/managers, business leaders, marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter & LinkedIn into their marketing communications plans.