Masters in Digital Marketing

Masters in Digital Marketing - Part Time

The Masters in Digital Marketing is a 2-year programme ideally suited to experienced marketing and communications professionals.

Exclusively developed by practising Digital Marketing professionals, this programme is an advanced and intensive qualification incorporating significant research in the form of a thesis.

The first year of the programme is the Postgraduate Diploma in Digital Marketing, which can be taken as a stand-alone course. By completing the second year, you will be awarded a Masters level qualification.

Students will be provided with ongoing support throughout their studies, particularly during work on their final project.

Further details and a course brochure can be found below. Please contact us if you would like more information on the Masters in Digital Marketing.

Choose a study method that suits you.

: Eoin Clarke

: Simon Rees

: Michelle O'Keeffe

: Jim Cassidy

: John Healy

: Emer Lawn

Programme Overview

The focus of the Masters in Digital Marketing is on the strategic aspects and practical application of digital marketing management, which forms a significant foundation of modern marketing.

This programme is particularly suitable for marketers who have previously qualified to honours degree level and who wish to develop a deeper understanding of the tools and techniques of Digital Marketing and communications.

Your programme tutors, trainers, advisors and mentors are all experienced practitioners in Digital Marketing. They are all working at the cutting edge of developments and thinking in this rapidly advancing field. Emphasis throughout is on providing you with an engaging learning experience. All of the lectures are lively and interactive with focus on the practical aspects of Digital Marketing. The lectures are supplemented with webinars, projects, research and work on your thesis.

Objectives & Outcomes

The focus on strategic aspects of Digital Marketing management will enable you to:

Develop an advanced knowledge of the concepts and theories that underpin digital marketing approaches, and their relationship to conventional marketing
Develop a deep understanding of the factors that drive consumer behaviour in the digital economy
Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation
Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints
Research and build deep expertise in a specific area of digital marketing through the completion of a supervised Research Thesis
Gain a significant advantage in the domestic and international marketplace
Increase your capacity to test and measure various marketing channels evaluating ROI for your business.

By completing this Masters in Digital Marketing programme with the Digital Marketing Institute, you will have a clear and comprehensive understanding of the strategic and practical aspects of Digital Marketing and digital advertising.

Open Days

We regularly host Open Evenings and Open Days for prospective students. These are excellent opportunities for you to meet your Course Directors, Trainers, Mentors and Past Students. You will get a solid grasp of what is in store if you choose to take the Masters in Digital Marketing programme. You will also get the opportunity to meet with your teachers and ask previous students about their experiences. We will clearly explain how this course can form part of your ongoing career management and development plan within the Digital Marketing sector and answer all your questions.

Open Evenings and Open Days take place in Dublin and Online (via webinar). While you wait for the next live Open Evening, you can view the latest Masters Programme Open Evening now by clicking here or on the image below (requires Microsoft Silverlight). This is a 20 minute clip that describes the Masters in Digital Marketing Programme. Please click here if you want further details on the Postgraduate Diploma in Digital Marketing.

How This Programme Will Improve Your Career Prospects

At the end of this course, you can be sure that you will be within the op 5% of digital marketers in the country.

This Masters in Digital Marketing course will help you to:

Grow your career prospects
Improve your core marketing skills
Grow and nuture your customer base
Be at the forefront of your competitors

We aim to put you head and shoulders ahead of other marketing professionals.

Admission Requirements

To apply for the Postgaduate Diploma in Digital Marketing you must meet the minimum admissions requirements:

you must hold a recognised third level honours degree (minimum of a lower second class honours degree)

you must have significant and suitable work experience in a marketing (or associated) role

Non-native English speakers much hold an IELTS (level 6.0 or higher)

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Frequently Asked Questions

I notice the Masters’ qualification is not called either an MA or an MSc, but is referred to as a “Masters in Digital Marketing”. Can you explain the difference?: The Masters in Digital Marketing being offered by the Digital Marketing Institute is designated an MSc.

The Master of Arts degree (MA) has a broader scope, with a strong emphasis on the humanities, theoretical and general knowledge in a recognised discipline, interdisciplinary field, or of a professional study. The Master in Science degree (Msc) is more of a focused approach with a science base to include a balance of liberal arts, technological knowledge, math and computer oriented skills, and practical skills needed for a particular discipline within the field. Often, the categorisation will depend on the individual institution.
I have previously completed the Professional Diploma in Digital Marketing and/or the Professional Diploma in Social Media Marketing with the Digital Marketing Institute. Will year one of the Masters programme be a repeat of this material or is there new course content?: If you have studied previous courses with the Digital Marketing Institute, it is likely that there will be some overlap. However, the Masters and the Postgraduate courses both build upon previous courses, so the overlap is kept to a minimum.

For example, on the Professional Diploma in Digital Marketing course, you will have attended a ½ Day Course on Google Analytics, which is gives you a solid overview and understanding of what is possible with this application. The Google Analytics part of the Postgraduate programme is 4 ½ Day courses, which is far broader and deeper course than you get on the Professional Diploma course, and also puts you in a strong position to complete the Google Analytics GA IQ exams.
If I complete the Masters do my previous accreditations still stand or are they replaced by the Masters?: The MSc in Digital Marketing is of a higher standard than the Postgraduate Diploma in Digital Marketing and therefore you are entitled to use the MSc in your correspondence. However, this does not take from the fact that you will also have completed a Postgraduate programme and therefore are entitled to call yourself a Postgraduate, too.
I am not very IT savvy. Is this course technical?: No, in the sense that it is not a programming course, and you will not have to learn any coding. The Masters in Digital Marketing focuses on the commercial aspect of online marketing.
What is the difference between the Postgraduate Diploma in Digital Marketing and the Masters?: The Masters in Digital Marketing programme provides a much deeper dive into online marketing, with three semesters of lectures, more practical workshops and full support of the thesis advisor who will be a highly experienced digital marketer.
What is the dress code?: While the majority of our students are working professionals, the dress code at our courses is casual.
Is there an exam?: No, there is no exam involved in any of DMI courses. Instead students need to complete an assignment.
Is the assignment compulsory?: Students who wish to obtain a Master’s degree in Digital Marketing need to submit 2 assignments (1 per semester): Digital Marketing Research and Digital Marketing Strategy/Implementation Assignment. Each with the word limit of 5,000 words.
In the second year of study, students need to submit their thesis which they will write under the supervision of their thesis advisor.
Can I reschedule a missed lecture?: If you miss a lecture on the Masters programme you will be able to catch up online, as all Masters lectures will be recorded and the students will have access to them online.
Will I hold a MSc title after completing the Masters programme?: Yes. You will hold a Master’s in Digital Marketing (which is designated an MSc in Digital Marketing) title after completing the course.
Can I transfer my credits from a Postgraduate Diploma course from a different institution to do a Masters course with DMI?: Yes, however, each case will be approached individually by our Director of Studies.
Once I have my credits transferred from a different educational institution, will I be entitled to a price reduction?: No. If your credits have been transferred from a different learning centre, it is entirely up to you if you wish to skip some lectures. We would not recommend that and no discount will apply for students who decide to drop out from some lectures.
Do I pay VAT on top of the course fees?: No. VAT is zero rated for training purposes.

If you do not find an answer to your question on this page please don't hesitate to email us and we will respond to you as soon as we can.