Course Overview
Unlike to a lot of college courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Postgraduate Diploma in Online Marketing is delivered by expert practitioners who work in the digital marketing sector, in Ireland and internationally.
Your trainers, lecturers and tutors are thought leaders and practical experts working in the digital sector. Through this course, they share with you the very best practices, latest innovations and current thinking. They bring with them a vast wealth of experience and specialist knowledge into each training session.
In contrast with many postgraduate courses in marketing, this training programme is entirely industry-driven and is designed to help you meet the challenges of marketing on the internet. The up-to-the-minute syllabus strongly relies on expertise and experience of the practitioners who lecture on the course.
The Part-Time option takes place in Dublin, Ireland over the course of 1 Year. Classes are in the evenings and are therefore ideally suited to the working professional. Course starts in January and September.
The Full Time option takes place in Dublin, Ireland over 6 months. This comprises 3 months Full Time in the classroom followed by (if required) a 3 month internship. This option starts in June and September 2013. This course has been designed for the graduate student and professional with availability during the working daytime.
This course is also available as an online/blended option - ideal for professionals who are not able not able to travel to Dublin twice per week.
Accreditation
The Postgraduate Diploma in Digital Marketing is Level 11 on the Scottish Credit and Qualifications Framework (SCQF). It is mapped onto Level 7 of the European Qualifications Framework, which is equivalent to Level 9 Postgraduate Diploma in Digital Marketing under the Irish National Qualifications Framework.
Objectives & Outcomes
At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.
You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.
There is a definitive skills gap in the Digital Marketing Industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry or secure your career path in your current organisation.
Open Days
We regularly host Open Evenings and Open Days for prospective students. These are excellent opportunities for you to meet your Course Directors, Trainers, Mentors and Past Students. You will get a solid grasp of what is in store if you choose to take this Postgraduate in Digital Marketing programme. You will also get the opportunity to meet with your teachers and ask previous students about their experiences. We will clearly explain how this course can form part of your ongoing career management and development plan within the digital marketing sector and answer all your questions.
Open Evenings and Open Days take place in Dublin and Online (via webinar)
Who Should Attend?
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Marketing Managers - to add online to the marketing mix and get the most out of their digital marketing channels
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Marketing Executives - to upskill on all aspects of online marketing and improve career prospects
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Sales Professionals - to learn how to successfully utilise digital marketing for lead generation
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Sole Traders and Small Business Owners - to find out what online marketing channels would work for your business and how to implement your digital marketing strategy
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CEOs of large companies - to make informed strategic decisions for your business and keep on top of the trend
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Marketing Graduates - to add digital to your marketing degree
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Marketing Consultants - to ensure competitiveness and be able to provide the best advise to clients
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Job Seekers - to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities
Admission Requirements
To apply for the Postgaduate Diploma in Marketing you must meet the minimum admissions requirements:
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you must hold a recognised third level honours degree (minimum of a lower second class honours degree) along with at least 2 years working in an appropriate industry sector, or
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you must have significant and suitable work experience in a marketing (or associated) role
