Course Overview
Unlike a lot of Postgraduate courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Full Time Postgraduate Diploma in Digital Marketing is delivered by expert practitioners who work in the digital marketing sector, both in Ireland and internationally.
Through this course, they share with you the very best practices and latest innovations in digital marketing. They bring with them a vast wealth of experience and specialist knowledge and our up-to-the-minute syllabus is strongly based on their expertise and experience.
The Full Time Postgraduate Diploma takes place in Dublin, Ireland over 6 months. This comprises 3 months of classroom learning followed by a 3 month internship (if required). The programme can also be studied on a Part Time basis, two evenings per week for an academic year. Or, for those who can't make it to our classroom locations, the Postgraduate Diploma in Digital Marketing can also be taken online.
Accreditation
The Postgraduate Diploma in Digital Marketing is Level 11 on the Scottish Credit and Qualifications Framework (SCQF). It is mapped onto Level 7 of the European Qualifications Framework, which is equivalent to Level 9 Postgraduate Diploma in Digital Marketing under the Irish National Qualifications Framework.
Objectives & Outcomes
At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.
You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.
There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.
Open Days
We regularly host Open Evenings and Open Days for prospective students. These are excellent opportunities for you to meet your Course Directors, Trainers, Mentors and Past Students. You will get a solid grasp of what is in store if you choose to take this Postgraduate in Digital Marketing programme and we will clearly explain how this course can form part of your ongoing career management and development plan within the digital marketing sector.
Open Evenings and Open Days take place in Dublin and Online (via webinar)
Who Should Attend?
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Marketing Professionals - to add online to the marketing mix and get the most out of their digital marketing channels
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Graduates of other disciplines - to re-train or upskill in an industry that is continually crying out for qualified candidates
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Sales Professionals - to learn how to successfully utilise digital marketing for lead generation
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Sole Traders and Small Business Owners - to find out what online marketing channels would work for your business and how to implement your digital marketing strategy
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CEOs of large companies - to make informed strategic decisions for your business and keep on top of the trend
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Job Seekers - to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities
Admission Requirements
To apply for the Postgaduate Diploma in Digital Marketing you must meet the minimum admissions requirements:
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you must hold a recognised third level honours degree (minimum of a lower second class honours degree)
OR
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you must have significant and suitable work experience in a marketing (or associated) role
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Non-native English speakers much hold an IELTS (level 6.0 or higher)
