Professional Diploma in Social Media Marketing
SQA Approved Centre
Social media is now an essential part of your digital marketing strategy.
Over the past decade, digital marketing has changed the way we do business. Social media is now the driving force behind the new wave of change. Businesses use social media networks to increase inbound traffic and build brand awareness.
You therefore need to understand where your customers "hang out" and be there with them. You need to listen to them and engage with them within the social media networks such as Facebook, Twitter and LinkedIn. You also need to understand that they may also be on the newer social media networks, including Foursquare, Skillpages, Quora, Google+, Pinterest and others.
You and your brand need to be there.
This course explains how you can succeed on social media networks.
You can choose to study either by in-class training or directly online. Our in-class training runs part-time over a 5 week period. Students will take two 3 1/2 hour classes per week, in addition to one 6 hour workshop. The total study time for this course is 36 hours.
Choose a study method that suits you.