Lead Generation & Selling Using LinkedIn

This refresher course has been designed by LinkedIn professionals to help professionals familiar with online marketing techniques to understand the newest features in LinkedIn and make the best of marketing through this social media platform.

Specifically you will understand how to:

Generate leads
Find prospects
Build lasting business relationships
Run LinkedIn sales campaigns
Build your LinkedIn community
Promote your events

: Lauren Brennan talks Digital Marketing

Course Content

This course is divided into 4 modules:

Module 1

LinkedIn Overview and Introductions
Building 100% profile (Recommendations and Testimonials)
Setting up and managing the Company Page The 5 methods to develop a personal network of prospects
Adding Video and Slideware to your profile
Giving and Getting Recommendations
How to engage with connections in your Company Page
Finding and attracting contacts an connections

Module 2

6 ways to develop your personal and business network of prospects and connections
Finding and following Companies
Finding Groups to connect with
Creating & Adding Groups
Populating your Groups
Engaging with third-party Groups

Module 3

Running an Event / Webinar/ Seminar using LinkedIn as the marketing delivery platform
Promoting your own Event/ Seminar/ Workshop
Third party app’s that compliment your LinkedIn development efforts

Module 4

Building a LinkedIn Group (Market research, surveys, branding, profiling, relationship building, local and National visibility within your business community
Contra / pro bono supplier relationships
Tips & Tricks to continue to get the most out of LinkedIn

There will be a series of tasks and Workshops to help you fully understand how to actually implement LinkedIn marketing strategy throughout the day.