Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. (Source - Wikipedia).
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Objectives & Outcomes
After attending this course, participants will have a clear understanding of affiliate marketing. You should understand how affiliate marketing can become a vital and rewarding part of your overall digital marketing strategy.
- What is affiliate marketing? Definitions
- Where do it sit as a part of the online marketing mix?
- What is an affiliate?
- Who is the merchant?
- The affiliate network
- Tracking technology
- Affiliate marketing SWOT
- Advertiser benefits
- Affiliate marketing safeguards
- Advertiser questions
- Constructing your affiliate programme
- Options, Payments & Commissions
- 10 steps to affiliate success
- Setting up your affiliate account
- Affiliate platform functionality
- Strategic search affiliates
- Affiliate examples
- What else can an affiliate network offer?
- The future
Who Should Attend?
This course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.