OVERVIEW
Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy. In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
DURATION
Half Day
DATES AVAILABLE
- 22nd February 18.30-21.30
- 26th January 13.45- 17.00
VENUE
Radisson Hotel, Golden Lane, Dublin 8
COST
€295.00
BOOK
Booking has now been closed. For any queries please contact Peter Farren on 01 271 1816 or email peter@digitalmarketinginstitute.ie
COURSE OBJECTIVES
- Introduction to Email Marketing
- The evolution of email marketing.
- Online versus offline marketing
- When to use email marketing in the marketing mix
- Building an email database.
- Opt-in options
- Managing your email database
- Email Delivery Software solutions
- Planning and Creating Email Campaigns
- Types of marketing campaigns that are best suited to email marketing
- Examples of good and bad email marketing pieces
- Handling Responses.
- Integrating email into the overall marketing mix.
- Testing & measurement
- Legislation & Data Protection
- Case studies
WHO SHOULD ATTEND?
This course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online and email marketing strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.
BOOK
Booking has now been closed. For any queries please contact Peter Farren on 01 271 1816 or email peter@digitalmarketinginstitute.ie
The Diploma in Digital Marketing from DMI gave me a very strong foundation in the principles of digital marketing and continues to assist me in the success of my own business.
