The Digital Marketing Institute is delivering the first "Seminars for Success" in Ireland since 15th February 2010.  Click here to find out more about the Google Seminars for Success programme, which is a worldwide training programme being rolled out by Google.

Next Advanced Google "Seminars for Success" course in Dublin is an evening course taking place over  four evenings between 15-29 March  2011.

Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)

When: 15th, 22nd, 24th & 29th March  2011
20th & 21st April 2011

Time: 09:30 - 17:00 each day

Cost: €897

Apply: Application for this course has now been closed. Please go to our Homepage to view the most uptodate timetable, or call 01 271 1816 for more information.

Click here for a full list of our courses

Day 1 Agenda | Day 2 Agenda | Presenter | Booking

Get more from your Google Analytics

• Want to use Google Analytics and Website Optimiser data to improve your website and marketing?
• Ready to boost your ROI and drive more business to your site?

Users like you have been asking for more hands-on training for Google products such as Analytics and Website Optimiser and we've been listening: we're pleased to present Seminars for Success.

Whether you're new to online marketing or a seasoned veteran, Seminars for Success can help you meet your goals. This course is being delivered by Vicky Brock - Vicky is a Google Seminar Leader and therefore one of a small number of people worldwide who are authorised by google to deliver this course.  For more information on Vicky and any other questions you might have, visit the Google Seminars for Success page

What will I get from attending a seminar?

Analytics Seminars will help you better leverage the insights found in your Analytics report by covering topics such as setup tips, best practices, and analysis techniques.

Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords and Analytics accounts as well as managing landing pages to teach you how to achieve your goals.

Read more about the topics covered at each level (this takes you to an external page on Google).

Google Analytics Authorised Training

Unleash the real power of your Google Analytics account and get your business performing smarter!  Introductory and Advanced level workshops to help you get the most out of your Google Analytics data.

What you'll learn:

• How to stop drowning in data and start making informed decisions
• How to tackle your business critical questions with Google Analytics
• To understand how your marketing activity is really performing
• To prioritise your online spending towards those areas offering maximum gains or savings

Why attend Google Analytics Seminars for Success?

• Approved Google training, delivered by internationally renowned Google Analytics Authorised Consultants
• The opportunity to explore your burning Google Analytics queries
• $50 AdWords advertising credit*
• USB thumb drive with all seminar materials
• Other Google goodies

*Credit will be given to attendees who register at least 7 days before the seminar date.

Who should attend?

• Web analysts
• Marketing managers and directors
• Marketing account handlers
• Business analysts
• Web managers
• Business owners

What to do next

Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings.

You can take one or both classes - taking both classes is useful if you want to learn what Google Analytics is and also how to fully optimise it for your own business.

Book now! And if you have any questions or would like further details about the seminar please email the Digital Marketing Institute on peter@digitalmarketinginstitute.ie or call us in Dublin on (01) 271 1816

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What is Analytics: Introduction & User Training?

If you are a current AdWords customer, and you want to learn about how to track/monitor your website or campaigns, this seminar is for you Google Analytics Introduction and User Training is full day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.

Is Analytics: Introduction & User Training the right course for me?

Google Introduction and User Training is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analyst, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.

What does Analytics: Introduction & User Training cover?

Morning session

Afternoon session

Introduction to web analytics The Google Analytics story, introduction to complementary Google products Successful Web Analytics Approaches Case study Reports interface Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce Discuss interface features Date selection tool Exporting and saving reports Customising dashboards Emailing reports Administrative interface Setting up an account and profile Adding users Overview of standard filters Overview of Goals and funnels Overview of Site Search Linking with AdWords The Importance of Goals Non e-commerce vs. e-commerce Case study

What do you want to track? Key Performance Indicators (KPIs) Traffic Sources analysis Lead Generation metrics Branding and Rich Internet Application (RIA) metrics Keyword analysis Website design/Site Content Optimisation E-commerce Case Studies Optimising AdWords and PPC campaigns Campaign tracking Targeting campaigns around location, site, time of day, keyword position AdWords tips and tricks: budget controls, keyword types Introduction to experimentation and tracking Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels Manual Campaign Tracking Other Google products: Website Optimiser, Feedburner, Webmaster Tools Creating a data driven culture Troubleshooting “Not set”, “other”, sampling, set up, linking Common errors and how to avoid them Help Center, GAAC program, Discussion Forum Open questions & answers

What's next after Analytics: Introduction & User Training?

Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings. Taking both classes is useful if you want to learn what Google Analytics is and how to optimise it for your own business.

Book Now

What is Analytics: Advanced Technical Implementation?

From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you! Google Analytics Advanced Technical Implementation will help you better leverage the insights found in your Analytics report by covering topics such as how to set up goals and funnels, advanced tracking, setup tips, best practices, and analysis techniques.

Is Analytics: Advanced Technical Implementation the right course for me?

Google Advanced Technical Implementation is the second course that we offer in the Analytics seminar series. While this is a more "technical" seminar than the Intro course, the materials are delivered in a way that even the novice will understand. We have found that past attendees with responsibilities in the areas of; marketing, business analyst, web development and sales have benefited from this seminar as well. It is helpful if you have already created an Analytics account and have a web site or blog that you can refer to, but it is not required. We will review some fundamentals and then go into advanced topics with a ton of tips and tricks so you leave with action items to implement immediately.

What does Analytics: Advanced Technical Implementation cover?

Morning session	Afternoon session
Intro: Successful web analytics approaches/Creating a data driven culture Overview Architecture and process Intro: the .js file Managing Profiles Review: Emailing and Exporting Advanced Filters Case Study Goals and Funnels Dynamic Goals Cross-domain tracking Shopping Cart Funnels RegEx Advanced Profile/Filter Combos Segmenting Traffic Testing Raw Data profiles & other advanced situations	Advanced tracking Marketing campaign tracking Custom segmentation Event Tracking: Tracking Flash, Ajax, Javascript, Rich Internet Application Outbound link tracking Checkout integration Site Search report Code Customisations 3rd party developed Unsupported techniques and .js additions or modifications Introduction to Urchin Software

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Vicky Brock

Vicky is passionate about helping organisations drive effective web, marketing and communications strategies online.

She is a Board Director of the Web Analytics Association, the professional body for those working in understanding and optimising online experience. Additionally, Vicky is Associate Lecturer in Web Analytics for the University of British Columbia, Course Director of eMarketing and Web Value Optimisation for the University of the Highlands and Islands and a trainer in online understanding and measurement for the WAA, delivering web analytics training across North America and Europe.

She speaks at conferences internationally about online customer interaction and web analytics. Vicky is Director of Web Analytics for Google Analytics Authorised Consultants, Highland Business Research.

Book this course now

Application for this course has now been closed. Please go to our Homepage to view the most uptodate timetable, or call 01 271 1816 for more information.