OVERVIEW
This course clearly explains the advantages of running a Google AdWords campaign, how the process works with the most frequently used search engine, and most importantly how to monitor your results. You will be taken through a live tutorial to set up your own Pay-Per-Click campaign.
DURATION
Half Day
NEXT DATE
Tuesday 11th May (9.30 - 12.45)
VENUE
Morrison Hotel, Dublin 1
COST
€295.00
BOOK
Booking has now been closed. For any queries please contact Peter Farren on 01 271 1816 or email peter@digitalmarketinginstitute.ie
COURSE TOPICS
- Overview of Search Engine Marketing - Paid Advertising or Pay per Click (PPC) Advertising
- Introduction to Paid Advertising Services
- How Google AdWords works
- How to set up an effective Google Adwords Campaign
- Using professional tools to pick the right keywords for success
- Analysing your market online
- How to write effective Adword Ad copy
- How to set budgetS
- How to set up a locally targeted campaign
- Improving your Click Through Rate (CTR)
- Landing pages for success
- Managing Your Campaigns on an ongoing basis
WHO SHOULD ATTEND?
The course will be highly relevant to anybody with responsibility for developing or implementing an organisation's online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.
BOOK
Booking has now been closed. For any queries please contact Peter Farren on 01 271 1816 or email peter@digitalmarketinginstitute.ie
The course is not only comprehensive, but gave me the opportunity to exchange ideas and debate social media issues with sharp, supportive professionals.
