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With over ten years’ experience, Claire is a strategic brand planner at Cybercom, a leading full-service digital marketing agency and Ireland’s ‘digital agency of the year’ four of the last five years.

In her role, she spearheads the development of comprehensive, results-driven digital brand strategies, providing solutions that merge culture and commerce to help both Irish and UK clients optimise their digital presence and reach commercial objectives.

Previously she was VP of Digital Brand Strategy at New York-based digital brand management and strategy agency, Electric Artists, where she specialised in the development of design, merchandising and content strategies to drive next generation online user experiences for the likes of American Express, Starwood & Kenneth Cole.

Claire also spent over four years at design and brand strategy agency Pearlfisher, both in London and New York, where she managed a proprietary research program, leading projects for Absolut, SAB Miller, Pernod Richard and Pfizer. As the consumer insight manager, her role straddled research, npd/innovation and brand strategy. She also recruited and managed a global network of opinion-leaders and  urban trend spotters.

In New York, Claire was also worked as a trend analyst, branding consultant and reporter for internationally recognised trends and marketing consultancy, The Future Laboratory.

Claire graduated with a first class honours degree in International Business and German from NUI Galway.