
Vicky is passionate about helping organisations drive effective web, marketing and communications strategies online.
She is a Board Director of the Web Analytics Association, the professional body for those working in understanding and optimising online experience. Additionally, Vicky is Associate Lecturer in Web Analytics for the University of British Columbia, Course Director of eMarketing and Web Value Optimisation for the University of the Highlands and Islands and a trainer in online understanding and measurement for the WAA, delivering web analytics training across North America and Europe.
She speaks at conferences internationally about online customer interaction and web analytics. Vicky is Director of Web Analytics for Google Analytics Authorised Consultants, Highland Business Research.