Joanne has 4 years experience managing online marketing campaigns, more recently specialising in campaign conversion optimisation, website analytics and website usability. She has executed and managed large scale pay-per-click and search engine optimisation campaigns, combined with the integration of analytics and usability across a variation of industries. Clients that Joanne has worked with include Recruit Ireland, TV3, Anglo Irish Bank, Clontarf Castle, Autotrader, Betfair, Carzone, Tourism Ireland, Smurfit Business School and O2.

Joanne is a Google AdWords Professional and is Google Analytics Individually Qualified, with a particular interest in the integration, evaluation and optimising of offline and online activity through analytics packages to ensure that clients get the best return-on–investment.