Michelle O’Keeffe is the founder of  Travel Affiliate described as a progressive partnership company for the travel trade community. Michelles expertise in digital marketing stems from her role in ebookers as marketing manager – executing digital strategies before they were main stream. Due to her advanced knowledge there was a demand for her services and Michelle set up Netmarketing and consulted for various companies on their digital strategy. Michelle was named Entrepreneur of the year by Minister Conor Lenihan in Nov 2009 as a result of the technology and commercial advancements in Travel Affiliate.

Michelle has a Degree in Marketing and Tourism from DIT, a diploma in Internet marketing a diploma in New Business set up  among other qualifications. . Michelle is a regular speaker at Internet conferences and events and is well recognised in the Industry as an leader in innovation.