Niall McKeown is Commercial Director of Ion Online Marketing, which he founded in 1999 having previously worked for Apple Inc. Based in Belfast, Ion is today a leading provider of eMarketing services, helping many well known local companies such as Hastings Hotels, NITB, Winemark and Value Cabs. Ion has assisted in the creation of digital marketing strategies for companies such as Encyclopaedia Britannica, Goldman Sachs, Macmillan Cancer Support, Vodafone and Jet2.com.