Rob is the Managing Director of the recently formed Diffiniti Ireland, part of Aegis Media's international digital network Isobar, and is responsible for its growth in the Irish market. With over 8 years online experience, having previously held senior positions with Bluecube Interactive and Interactive Return, Rob is originally from a traditional marketing background. He has devised successful online campaigns for such companies as Vodafone, permanent tsb and Budget Travel. A regular contributor to the likes of the MII and IMJ, Rob also spends his time presenting and training in the field of natural and paid search marketing.