Shenda Loughnane is Managing Director of ICAN, Ireland’s leading interactive advertising agency. Shenda has over 15 year experience in both traditional and Interactive advertising. She began her career as a media planner buyer at Zenithmedia and Euro RSCG in London before heading to Eastern Europe, where she was responsible for setting up Zenithmedia in the Czech and Slovak Republics. She returned to Dublin in 1997 to run the media department of CDP Advertising, before joining ICAN in 1998.