OVERVIEW
Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy. In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
COURSE OBJECTIVES
- Introduction to Email Marketing
- The evolution of email marketing.
- Online versus offline marketing
- When to use email marketing in the marketing mix
- Building an email database.
- Opt-in options
- Managing your email database
- Email Delivery Software solutions
- Planning and Creating Email Campaigns
- Types of marketing campaigns that are best suited to email marketing
- Examples of good and bad email marketing pieces
- Handling Responses.
- Integrating email into the overall marketing mix.
- Testing & measurement
- Legislation & Data Protection
- Case studies
WHO SHOULD ATTEND?
This course will be highly relevant to anybody with responsibility for
developing or implementing an organisation’s online strategy, including
senior management, marketing managers, communication specialists,
webmasters and IT managers and personnel.
COURSE DURATION
½ DAY
COURSE COST
€295 per person
PHONE:
Anthony Quigley on 01 271 1888
EMAIL:
Anthony@DigitalMarketingInstitute.ie