Download the pdf Brochure OVERVIEW After attending this course, participants will understand the scope and available tools of online PR. We also explain how and where Online PR integrates into the more traditional PR and other online marketing activities. You will also learn how to develop an online PR strategy for a specific audience to support different types of outcomes. COURSE OBJECTIVES • Understand the scope of Online PR • Introduction to Online PR applications • How Online PR integrates you're your other online marketing • How to develop an online PR strategy for a specific target audience • How to choose relevant online tools to communicate with your clients and the press • How best to integrate your offline and online PR • Monitoring your brand reputation online WHO SHOULD ATTEND? This course is ideally suited to both agency and in-house personnel who are currently engaged in or planning to work in online public relations. COURSE DURATION ½ DAY COURSE COST €295 per person BOOK ONLINE PHONE: Anthony Quigley on 01 271 1816 EMAIL: Anthony@DigitalMarketingInstitute.ie