Download the pdf Brochure OVERVIEW Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course is an introduction to the principles of SEO and demonstrates how to use online marketing to drive customers to your site, how to get the highest search engine ranking and how to get the highest click-through rates from search engines. COURSE OBJECTIVES • Search Engine Overview • What is Search Engine Optimisation • Why do you need SEO? • The current SEO landscape • How people search • Overview of Keywords • Making your web site search engine friendly • Overview of Terminology • Optimising your Web Site • Creating Content • Determine current ranking • Developing a Link Strategy • Getting inbound Links • Top 10 SEO Tips • What not to do WHO SHOULD ATTEND? The seminar is designed for those who have little previous experience of SEO and who want to get started in implementing these techniques in their business. The seminar is targeted to those with responsibility for developing or implementing an organisation's online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel. COURSE DURATION ½ DAY COURSE COST €295 per person BOOK ONLINE PHONE: Anthony Quigley on 01 271 1816 EMAIL: Anthony@DigitalMarketingInstitute.ie